Usain Bolt, Mario Balotelli and Puma Entices Your Inner Troublemaker | Adweek Usain Bolt, Mario Balotelli and Puma Entices Your Inner Troublemaker | Adweek
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Ad of the Day: Puma Entices Your Inner Troublemaker

Forget the rules, it's about instinct

Usain Bolt lounges in a hot tub with friends.

Puma is on a mission and it's calling on all troublemakers for a task that will most likely include "danger, risk and potential fugitive status." Sign me up!

In the brand's latest ad, Puma plays up its rebellious side with brave, young, flashy athletes who trust their instincts, not necessarily the rules (which could be both a good thing and a bad thing, if you think about it). The world's fastest man, Jamaican sprinter Usain Bolt, and Italian soccer bad boy Mario Balotelli—both athletes who are a bit familiar with controversy—entice viewers with hot tubs and scantily clad twins, who not only look sexy together, but also also speak in unison.

#ForeverFaster also features the Chiefs' running back, Jamaal Charles, and pro golfers Rickie Fowler and 19-year-old Lexi Thompson (though I don't know how much of a troublemaker anyone can really be at that age).

This ad itself sets up as though these athletes are preparing for an elite mission to save the world with a James Bond-ish feel, rogue dialogue and "unlikely anonymity." Oh, and did I mention the half-naked girls in hot tubs yet?

Puma is calling on those who remain primal, hungry and who want to win. Because after all, if you're not first, you're last.



CREDITS
Agency: JWT New York
Director: Gerard De Thame
Production Company: Supply & Demand
Director of Photography: Mauro Fiore
Editor: Joe Guest
Post Production: Final Cut & The Mill
Music House: KBV Music
Media Agency: Zenith Optimedia

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