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'07 Digital Agency Report Cards

May 05, 2008

The goal of the Digital Agency Report cards is to present a  balanced picture of the field. We chose 10 agencies for report cards, based on their size and market presence. And, while some of the agencies differ in their focus, we aimed to include U.S.-based shops in the same competitive set. Read Full Article

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Agency Report Cards 2007

April 28, 2008

Welcome to our 25th annual Agency Report Cards, in which we assess the performance of creative agencies across the country. As always, we aim to fairly and accurately reflect the year that was. This is no small undertaking since we spend months researching, reel watching, writing, editing and debating. It's not a perfect science, but we believe it's a comprehensive report packed with lots of data, information and analysis that readers will find valuable, informative and thought provoking. Read Full Article

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Media Agency Report Cards 2007

April 28, 2008

Media agency competition for new business, always fierce, dramatically intensified in 2007. Clients put $12 billion in media-only accounts up for grabs, compared with some $7 billion the year before, and the major media shops achieved double-digit revenue growth for the sixth consecutive year. The key for some was new business wins, while others introduced diversified services, organic growth or some combination of all three factors. Overall grades were clustered in the B range, with 9 of the 14 shops receiving some variant of that grade. Read Full Article

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