Media Plan of the Year '08June 16, 2008 It's no secret that we live in a huge media fishbowl, rendered bigger and even more full of life with the advent of consumer-generated content. That reality is really starting to spill over into the world of media planners, who we honor and celebrate with this year's installment of our Media Plan of the Year awards. At least three of the winning plans consciously chose the path they did with the hope and expectation that other media would be interested and offer coverage (read: free impressions). Read Full Article
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Domestic Auto Spending Slows
November 20, 2008
NEW YORK As the auto industry continues to sputter and the big carmakers seek a federal bailout, it's little surprise that media spending in the category has begun to erode. Read Full Article
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Community
Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
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Save Your Career, Start a Blog
Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.
Read Full ArticleMore Guest Columnists8TH ANNUAL ONE SHOW CHINA CREATIVE WORKSHOPS
Eighteen advertising veterans from around the world interact with young Chinese professionals and students.
November 15, 2008 - November 21, 2008
International Convention Center, Shanghai, China
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