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Adweek celebrates 30 years with a special anniversary collection of features, video, opinion columns, and a special photographic portfolio featuring 30 of the most influential people working in advertising, marketing and media today. Visit our anniversary celebration website |
Cannes Lions 08
Cannes Adds PR Lions
November 12, 2008
NEW YORK The Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions, and has named Tim Bell, chairman of Chime Communications, chair of the inaugural jury.Read Full Article
Agency Of The Year
Media AOY: Mediaedge:cia
March 03, 2008
For its impressive revenue growth, transforming its digital offering into what clients describe as best in class, expanding key diversified offerings and for taking a leadership position on the critical issue of commercial ratings, Mediaedge:cia has been named Adweek's 2007 U.S. and Global Media Agency of the Year.Read Full Article
Report Card
'07 Digital Agency Report Cards
May 05, 2008
The goal of the Digital Agency Report cards is to present a balanced picture of the field. We chose 10 agencies for report cards, based on their size and market presence. And, while some of the agencies differ in their focus, we aimed to include U.S.-based shops in the same competitive set.Read Full Article
Media Plan Of The Year
Media Plan of the Year '08
June 16, 2008
It's no secret that we live in a huge media fishbowl, rendered bigger and even more full of life with the advent of consumer-generated content. That reality is really starting to spill over into the world of media planners, who we honor and celebrate with this year's installment of our Media Plan of the Year awards. At least three of the winning plans consciously chose the path they did with the hope and expectation that other media would be interested and offer coverage (read: free impressions).Read Full Article
Other Special Reports
Media All-Stars 2008
November 10, 2008
These are undeniably challenging times for media. Budgets and staffs are being cut, uncertainty lingers in the background of many decisions and executives keep trying to identify the bottom of the downturn. Such fear often leads to sticking with the tried and true. And for some, that works. But this year’s crop of Media All-Stars don’t fit that mold. To a one, they don’t accept the notion that a smart, innovative media strategy can’t be executed just because there’s less money or a smaller staff. They boldly take their clients into new, and sometimes uncomfortable, areas -- sometimes refusing to take no for an answer -- f it means the client will gain an edge or grow market share. These are risk takers in risk-averse times. (Shown: Richard Beaven, media exec of the year.)Read Full Article
Not Lost in Translation
October 20, 2008
NEW YORK During the 2008 tax season, H&R Block ran a series of TV ads that featured fictitious company reps Horacio and Roberto engaging in bold tactics to illustrate the brand's relevance to Latinos. In one spot, the two young guys enter a hair salon and ask a beautician to do their taxes. Instead, she cuts the tax form into a string of paper dolls. The narrator urges viewers to go to H&R Block, uttering "Estamos contigo" or "We're with you."Read Full Article
Church and State
October 06, 2008
In ad and media circles, where "irreverent" is a common term of praise, it's easy to forget a simple fact: Many Americans are decidedly reverent. Amid all that's new in the Internet era, age-old religious belief still plays a significant role in people's lives, often influencing their relationship with the consumer culture they inhabit. For marketers who pay minute attention to other aspects of people's behavior, it would be a blunder, if not a sin, to overlook this large factor in American life.Read Full Article
Features
Profile: Cameron Death
November 10, 2008
NEW YORK Cameron Death is a gambler. He likes to place bets on "several areas of the table," he says. Admittedly, it's more of a metaphorical table, as his place betting is saved for strategic professional moves that he feels will pay off in the long term. It's this willingness to take risks that has gotten him noticed throughout his career.Read Full Article
Steinski: Ad Exec, Hip-Hop Legend
November 07, 2008
The best-reviewed album of 2008 is by a 57-year-old ad exec named Steven Stein. Steinski, as he is better known, emerged on the hip-hop scene in '83, when Tommy Boy Records held a promo asking entrants to remix "Play That Beat, Mr. D.J."Read Full Article
Profile: David Caruso
October 20, 2008
Creatively speaking, says David Caruso, he's not much of an artist. In fact, he says, he can barely "draw a stick figure." But he does know artistic talent when he sees it, as well as how to surround himself with creative types who help inspire him to craft interesting ideas -- skills that serve him well in his role as co-founder and president of Acme Brand Content Co.Read Full Article
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Advertising Strategy TalesFor the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports. |
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News
A-B Names Leadership Team
November 20, 2008
NEW YORK Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev. The new company, A-B InBev, has appointed Keith Levy vp, marketing to lead brand management. Read Full Article
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Community
Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
Read Full ArticleMore Guest Columnists
Save Your Career, Start a Blog
Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.
Read Full ArticleMore Guest Columnists8TH ANNUAL ONE SHOW CHINA CREATIVE WORKSHOPS
Eighteen advertising veterans from around the world interact with young Chinese professionals and students.
November 15, 2008 - November 21, 2008
International Convention Center, Shanghai, China
At The Roundtable
AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.