Mazda Believes in 'Team' ApproachJuly 26, 2010 WPP looks to repeat the success of Team Detroit operation and learn from its Enfatico stumble with Dell. Shown: Mazda's Don Romano. Read Full Article 
To the Cannes Victor Go the SpoilsJuly 12, 2010 It's time to take a clear-eyed view of whether the winning work at Cannes delivered on clients' objectives. Read Full Article 
New Strategies Replace Solo ActsJune 28, 2010 The exit of three agency digital chiefs sets revamped global marketing structures in motion. Read Full Article 
Shops Tap Production to Boost RevenueJune 21, 2010 Players place new emphasis on global "services" arena. Shown: Ogilvy's John Seifert. Read Full Article 
Media Plan of the Year 2010June 14, 2010 This year's group of winners, besides being more numerous, are also more varied, reflecting the changing media landscape. Read Full Article 
Signs of New-Biz LifeJune 07, 2010 Agency chiefs and consultants are painting a positive picture of the marketplace so far this year. Total media spending is up, but account movement declined. Read Full Article 
Comeback on DisplayJune 07, 2010 To paraphrase Mark Twain, reports of the death of Internet display advertising are greatly exaggerated. Read Full Article 
Vevo's Music to Advertisers' EarsJune 07, 2010 High-profile content draws users and clients to venture. Read Full Article 
Former Ties Drive Change at ChevyMay 23, 2010 GM's abrupt dropping of Publicis highlights the importance of CMO-agency relationships. GM vp, marketing Joel Ewanick is shown. Read Full Article 
The Search for Creative LeadershipMay 17, 2010 Choosing a creative leader is more complicated than ever -- and the wrong move can be costly. Read Full Article 
MPG Looks to Fix N.A. CEO's MisstepsMay 10, 2010 Shaun Holliday's reign is regarded as unproductive; now, Maria Luisa Francoli (pictured) steps in. Read Full Article 
Marketers AtwitterMay 10, 2010 Pilot advertisers are happy with initial results from the microblogging site's new ad program. Read Full Article 
Jury's Still Out on AOL's FutureMay 03, 2010 AOL has an abundance of content properties that it has yet to prove are worthy of premium pricing. (Shown: Jeff Levick) Read Full Article 
How Toyota Helped Digg Itself Out of TroubleApril 05, 2010 In a fast-changing crisis, the carmaker needed a platform where it could listen and interact with consumers. Read Full Article 
Change of Command at JWTMarch 29, 2010 Selecting digital exec as the new CEO sends a strong signal. (Shown: departing leaders Ty Montague and Rosemarie Ryan.) Read Full Article 
Does Viral Pay?March 29, 2010 Videos can boost SEO and brand awareness, but there's scant evidence that they deliver sales. Read Full Article 
Researchers Look to a Mobile FutureMarch 29, 2010 GfK survey also foresees more attention to social media as phone surveys start to fade. Read Full Article 
SXSW: Mad Men Meet TechiesMarch 15, 2010 Over 11,000 attendees are expected to flock to Austin, Texas, for South by Southwest, drawn by the conference's growing reputation as a sort of Burning Man festival for digital technology. Among the armies of developers, techies and designers are a growing cadre of advertising pros from both the brand and agency sides. They're looking to polish their image with Web tastemakers, find clues to the next hottest piece of tech and recruit digitally savvy talent. Read Full Article 
Oscar Telecast Cleans Up in Ad CategoryMarch 01, 2010 With less than a week to go before Hollywood fetes itself, ABC's ad sales team has cause to throw a celebration. Read Full Article 
The App FlapFebruary 22, 2010 A competitive landscape creates a marketing dilemma. Read Full Article 
Unilever Shops Face Life Without SimonFebruary 15, 2010 The news that CMO Simon Clift is leaving Unilever is especially worrisome to the CPG giant's roster shops. Read Full Article 
P&G Tries an Online Learning LabFebruary 08, 2010 The new venture is designed to help the CPG giant tweak its online tactics in all Web sales venues. Read Full Article 
Consumers Party On for Major BrandsFebruary 01, 2010 To help sell products, marketers enlist at-home hosts to throw branded parties for friends. Read Full Article 
Pondering the Media Scene in 2015February 01, 2010 A report mulls the future of media and attempts to develop strategies to engage consumers in a fragmented marketplace. Read Full Article 
Nick Brien at the TopJanuary 25, 2010 How Mediabrands chief Nick Brien -- last week named the new chief executive officer at IPG's Worldgroup -- broke into the club. Read Full Article
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Community
Sugar and Old Spice
It's 2010 and apparently what's new is a 73-year-old deodorant. Old Spice is now the talk of the social media town.
Read Full ArticleMore Guest Columnists
Is Search Killing Your Creative?
How to keep your story compelling in an SEO-crazed world.
Read Full ArticleMore Guest Columnists
ONLINE MARKETING SUMMIT
The conference, part of a 23-city tour, covers social media, search, e-mail, demand generation and analytics. (Also scheduled for Miami, Aug. 5, and San Francisco, Aug. 17.)
August 03, 2010 - August 03, 2010
DoubleTree International, Orlando, Fla.
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News
Omnicom Team Wins J&J Global Baby Biz
July 30, 2010
J&J has confirmed hiring an Omnicom team led by BBDO to handle global creative duties on its line of baby products. Account revenue is $20 million. Read Full Article
