Q&A: Kodak CMO Jeffrey HayzlettMarch 12, 2010 There are just a handful of CMOs as Twitter-happy as Eastman Kodak's Jeffrey Hayzlett. Read Full Article 
Ready for Some Futbol?March 11, 2010 Brands are capitalizing on soccer's popularity among U.S. Hispanics to launch campaigns tied to music ahead of the FIFA World Cup. Read Full Article 
Cathay Pacific Launches Integrated PushMarch 04, 2010 Cathay Pacific Airways is making a major effort to expand its global brand. Read Full Article 
Magazine Industry Promotes Itself Through AdsMarch 01, 2010 Close to 100 titles are planning to give up prominent space in their issues for an industry ad campaign. Read Full Article 
How to Reach Affluent African AmericansFebruary 02, 2010 Are luxury marketers guilty of "leaving money on the table" by missing out on a population segment willing and able to buy what they're selling? A forthcoming book, Black Is the New Green: Marketing to Affluent African Americans, makes the case that some agencies and clients are doing just that. The book's authors offer counsel on how to go about reaching "AAAs," their shorthand term for "affluent African Americans." Read Full Article 
Brands Reveal Music StrategiesJanuary 27, 2010 Execs from Converse, Nascar, Carhartt and PepsiCo get into details at the Midem music conference. Read Full Article 
Draftfcb Tries Two-Pronged Strategy for CensusJanuary 14, 2010 The U.S. Census Bureau is launching a $133 million campaign next week that urges the American public to participate by completing and sending back the 10-question forms they'll receive in the mail. Read Full Article 
Why FedEx Chose Orange Bowl Over Super BowlJanuary 07, 2010 FedEx's Steve Pacheco explains the strategy and discusses the client's latest ads. Read Full Article 
Geico, Wedding Central Get HitchedDecember 16, 2009 Rainbow Media’s start-up Wedding Central has landed its first client, signing Geico to a one-year sponsorship deal. Read Full Article 
Behind Tiger Woods' Brand FalloutDecember 11, 2009 The media has relentlessly covered the Tiger Woods scandal story, but lately, Woods’ presence as product pitchman has been scarce. Read Full Article 
Tiger Woods' Image Likely UnharmedNovember 30, 2009 Weekend car accident won't wreck his status as adland darling, according to experts. Read Full Article 
Coke Zero Immerses Itself in 'Avatar'November 25, 2009 Coca-Cola Zero has teamed with Twentieth Century Fox on a major worldwide promotional campaign for Titanic director James Cameron's upcoming epic, Avatar. Slated to launch in over 30 countries, the partnership will allow consumers unique access to exclusive and authentic content from the film in several innovative ways. The movie is set to premiere in theaters around the globe Dec. 18. Creating an immersive brand experience is the goal. Read Full Article
HP Downloads UMG Deal in AsiaNovember 25, 2009 HP has teamed up with Universal Music Group to enter the music download market in Asia. Read Full Article 
Wolf From 'New Moon' Howls on MySpaceNovember 20, 2009 MySpace's movie tie-in is the site's boldest ad-takeover yet. Read Full Article 
LG Dials Up Mid-Market StrategyNovember 10, 2009 As attention falls on high-end smartphones, LG is focusing where much of the volume is -- the middle of the market. Read Full Article 
Twilight's 'New Moon' Rises for VolvoOctober 30, 2009 Can vampires sell cars? Volvo certainly thinks so and it has forged a tie-in with The Twilight Saga: New Moon. Read Full Article 
Zune, Kidz Bop Drop a BeatOctober 28, 2009 In an effort to expand its kids' offering, Zune has partnered with Kidz Bop for a five-week promotion. Read Full Article 
Visa Re-Ups Olympics SponsorshipOctober 28, 2009 Credit card company continues to build global branding via the partnership. Read Full Article 
Microsoft Opens First Retail StoreOctober 26, 2009 Microsoft has jumped into the retail arena and opened its first store in Scottsdale, Ariz., featuring interactive technology and a sleek modern design. Read Full Article 
Martha Stewart Adopts Pet-care LineOctober 20, 2009 The style diva is unleashing a line of pet-care products in PetSmart stores. Read Full Article 
Coca-Cola Goes MiniOctober 16, 2009 Coca-Cola is introducing a 90-calorie mini can, designed to give consumers a better way to manage their calories. Read Full Article 
Beer Blast: Bud Takes Over 'SNL'October 15, 2009 The brewer becomes the first single-show sponsor in the NBC series' 35-season history. Read Full Article 
Coke Gets Extra Fizz From Live Nation DealOctober 06, 2009 Coca-Cola has entered into a multiyear marketing alliance with Live Nation, the world's largest concert promoter. Read Full Article 
Old Promo Strategies Work Best for FilmsSeptember 30, 2009 Even with 86 percent of moviegoers venturing online every day, most first learn of new films the old-fashioned way: TV commercials and in-theater trailers. Those findings are courtesy of Stradella Road, a marketing company founded in February by Gordon Paddison, who was head of integrated and new media marketing at New Line. Read Full Article 
Hilton Hotels Refines Global IdentitySeptember 24, 2009 Hilton Worldwide (formerly Hilton Hotels Corp.) has launched a new corporate identity, including a new corporate name and logo. The new name, Hilton Worldwide, is intended to emphasize the unification of the hotelier’s stable of brands as well as its global reach. Its new identity is part of an effort to further reunite the company's holdings since its international business returned to Hilton ownership in 2006 after having been sold in the late 1960s. Read Full Article
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Marketing Strategy | Marketing Strategies | Advertising Strategy | Advertising StrategiesMarketing strategy is built on a customized advertising strategy. The best marketing strategies come from extensive research and focus group data used in many advertising strategies. Adweek shows you some of the latest advertising to hit the scene and expands on the creative strategy used to create these new campaigns. |
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SXSW: Mad Men Meet Techies
March 15, 2010
Over 11,000 attendees are expected to flock to Austin, Texas, for South by Southwest, drawn by the conference's growing reputation as a sort of Burning Man festival for digital technology. Among the armies of developers, techies and designers are a growing cadre of advertising pros from both the brand and agency sides. They're looking to polish their image with Web tastemakers, find clues to the next hottest piece of tech and recruit digitally savvy talent. Read Full Article
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Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
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Gadgets: Ad Land's Newest Inventory
In a tech-morphing landscape, one-off digital efforts have lost their impact. What's a brand to do?
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THE MOBILE UPFRONT
Senior leaders of Aegis, Havas, IPG, MDC, Omnicom and WPP provide actionable insights on creative, content, measurement, targeting, technology and monetization.
March 16, 2010 - March 16, 2010
Angel Orensanz Foundation of the Arts, New York
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