Sony Starts Eco-Friendly ServiceNovember 19, 2008 NEW YORK Recognizing that most consumers don't bother to properly dispose of their old TVs, Sony has launched its "Green Glove" service. It is offering this delivery service to consumers who purchase a Bravia high-definition TV that is 32 inches or larger. Read Full Article 
Marketers Set Sights on Obese AmericansNovember 11, 2008 NEW YORK Obesity is more prevalent in the U.S. than ever, and marketers are taking notice. Many are actively changing their strategies to create products and messages that appeal to this segment of the population. Read Full Article 
BK Push Takes 'Simpsons' Far From SpringfieldNovember 10, 2008 NEW YORK In the churn and burn world of entertainment, evergreen properties, without high-profile stunts or tentpole films, tend not to generate much heat. Apparently that just doesn't apply to The Simpsons. Read Full Article 
Cars.com Back on Super BowlNovember 07, 2008 NEW YORK Cars.com has purchased a 60-second spot that will air Feb. 1 in the second quarter of the 2009 Super Bowl on NBC. The commercial will kick off the client's projected $200 million marketing campaign. Read Full Article 
Timberland Makes Video Blog ForayOctober 31, 2008 NEW YORK Timberland has made its first foray into video blogging by sponsoring sports rapper Paul Brogan (shown). The move is part of a client effort to reach younger consumers and lower its demographic base. Read Full Article 
Soup Wars Stir DebateOctober 15, 2008 NEW YORK The ongoing war between Campbell and Progresso over MSG in soups has prompted experts to examine the efficacy of aggressive ads like the one running in today's New York Times, in which Campbell strikes back against its rival. Experts say that while such ads bring important issues to light, they also cause consumer confusion and can kill the category as a whole. Read Full Article 
Green Sites' Traffic Yet to BlossomOctober 13, 2008 NEW YORK In the past year, green-themed Web sites have sprung up like weeds. But perceived consumer enthusiasm for the green movement hasn't translated into major traffic for most publishers in this fledgling space. Read Full Article 
Pick a Pro: Rivals Play Media Match GameOctober 06, 2008 ProfNet and Help A Reporter Out (HARO) both bring publicists and journalists together. While the rivals duke it out, the ultimate winners could well be marketers whose publicists use both services, doubling their chances of landing clients in the media. Unlike ProfNet, the15-year-old group owned by PR Newswire, which e-mails journalists' queries to prospective sources, and charges firms annual subscription fees as high as $3,500, HARO is free. Read Full Article 
To Compete Locally, Global Brands Must AdaptSeptember 25, 2008 NEW YORK The success of a global brand in a local market hinges largely on the brand's ability to adapt to local needs and tastes, according to Millward Brown Group CEO Eileen Campbell (shown), who spoke today at Advertising Week. Read Full Article 
Kimberly-Clark Reaches Out to MomsSeptember 17, 2008 NEW YORK Kimberly-Clark's Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and advice. (Shown: Isabel Gomez-Bassols.) Read Full Article ABM, Booz & Co. Join for B-to-B StudyAugust 13, 2008 LOS ANGELES American Business Media has commissioned the global management consulting firm Booz & Co. to conduct a study on accelerating profitable revenue growth. Read Full Article 
Hispanic Summit: Integrated Strategy Is KeyJuly 30, 2008 NEW YORK Reaching Hispanic consumers requires a strong integrated strategy that incorporates relevant messaging, respect and differentiation into every aspect of a brand or company. Target's Greg Cunningham is shown. Read Full Article 
On MessageJune 23, 2008 Raldon Lumpkins, 20, hits the streets of San Francisco today. His mission is to produce articles, blogs and videos of concern to young voters interested in the upcoming presidential election. The work is for the nonprofit Rock the Vote, which uses music, pop culture and new technologies to engage young people in the political process. Read Full Article Warner Bros. TV Inks Web DealsJune 12, 2008 NEW YORK The Warner Bros. Television Group has announced a string of distribution deals for the company's recently launched Web video reincarnations of The WB brand. Read Full Article Glam Launches Distribution PlatformMay 29, 2008 NEW YORK Glam Media has launched a video distribution platform that will receive content from programmers including Sony BMG, E! Online, Lifetime Networks and TV Guide Broadband. Read Full Article Blockbuster Plots In-Store DownloadsMay 29, 2008 NEW YORK Blockbuster will launch in the coming month a pilot test of in-store kiosks that will allow consumers to download movies onto portable devices in two minutes. Read Full Article 
Deflating a MythMay 12, 2008 It sounds so lovely: Companies rescue our put-upon planet by making their operations environmentally sound and offering green products. And they get rich as consumers reward them for this virtuous behavior. There is even a ready-made phrase for it, "doing well by doing good," which no doubt has been reduced to the acronym DWBDG in many corporate memos. The catch, to judge by research we'll get to in a moment, is that consumers won't necessarily be eager to play along. Read Full Article 
24/7 Partners With MindsetApril 29, 2008 NEW YORK 24/7 Real Media has announced a partnership with Mindset Media -- a company that creates consumer profiles of Web users -- that will enable the firm to provide advertisers with the ability to target ads based on their users' personality traits. Read Full Article 
The Skinny on Male 'Dieting'April 07, 2008 On a recent Friday morning, Bill Cohen, 40, walked into an office in midtown, removed his Green Bay Packers jacket, belt and shoes, and stepped onto a scale. One of eight Weight Watchers' meeting offices in Manhattan (and about 50,000 weekly meetings worldwide), the room was filled with plastic chairs, motivational posters and Weight Watchers brand foods and pedometers. Read Full Article 
Best Face ForwardMarch 17, 2008 The photo spread in Maxim's July 2007 issue was standard "lad-mag" stuff: leggy models in barely-there bikinis posing seductively against a backdrop of sun, sea and sand. Accompanied by equally provocative text, the five-page feature delivered ample doses of brazen sexuality and exotic scenery. It was yet another month and another far-flung location to pique the interest of Maxim's 2.5 million young male readership. Read Full Article 
One to Grow OnMarch 10, 2008 Aveda and Wal-Mart. A few years ago, it would have seemed that these two companies had little in common. One built its brand on natural products and the promise of eco-friendly practices, the other on the promise of low prices. But shortly after Hurricane Katrina, environmental issues became a chief talking point for Wal-Mart CEO Lee Scott, who laid out three environmental goals for the company: to be supplied 10 percent by renewable energy, to create zero waste; and to sell products that sustain not only company resources, but the environment. Read Full Article 
Hustle and FlowMarch 03, 2008 Americans spend nearly $12 billion a year on bottled water because they think it is a cleaner, more convenient product than tap water. Many young people and high-income consumers also think there is a certain cachet associated with buying bottled water. But several top-selling brands, including Dasani and Aquafina, originate from local municipal water supplies, not pristine alpine springs, and the plastic bottles are damaging to the environment. That's why the adman and public relations expert behind the "Tappening" campaign want to turn the tide in favor of the faucet. Their mission: Make tap water cool again. Read Full Article 
When Tech Is Second NatureFebruary 18, 2008 SAN FRANCISCO You'll know advertising has turned a corner when every creative team consists of an art director, a copywriter and a technology specialist, and ad campaigns matter of factly use technological advances -- as well as words and images -- to leverage a brand. We're not there yet, but we're getting closer, as an increasing number of ads and campaigns prove technology is as powerful a creative tool as a hilarious script, a striking design and an iconic celebrity. Read Full Article 
POV: It's Not Easy Being GreenJanuary 15, 2008 WASHINGTON The Federal Trade Commission has a message for marketers seeking to turn green advertising claims into gold: self-regulate or else. Consumers have become enamored of the idea that they can buy products that harm the environment and still do something good for Mother Earth. Read Full Article Q&A: Faith PopcornJanuary 14, 2008 SAN FRANCISCO Shhhh. Longtime futurist and author Faith Popcorn warns that optimism is passé and brands that trumpet their benefits are hopelessly out of tune with consumers who are sick and tired of marketing's noise. The founder of 33-year-old consultancy BrainReserve, Popcorn explains why she advises marketers such as Target, GE, McDonald's, Tylenol and Nabisco to build their strategies around whispers and honesty rather than hype and shouts. Read Full Article
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Study: Despite Recession, Online Ad Sector Grows
November 20, 2008
NEW YORK The days of continuous record-setting quarters appear over for now, but online advertising is still growing steadily in the face of a rough economic environment, based on the latest figures released by the Interactive Advertising Bureau and PwC. Online ad spending approached $5.9 billion during the third quarter, an increase of 11 percent over the same frame in 2007 and up 2 percent versus Q2 of this year. Read Full Article
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Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
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Save Your Career, Start a Blog
Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.
Read Full ArticleMore Guest Columnists8TH ANNUAL ONE SHOW CHINA CREATIVE WORKSHOPS
Eighteen advertising veterans from around the world interact with young Chinese professionals and students.
November 15, 2008 - November 21, 2008
International Convention Center, Shanghai, China
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