 
Consumers Union Urges DTV Transition DelayJanuary 08, 2009 NEW YORK The Feb. 17 DTV transition deadline could be a moving target. In a letter to congressional leaders, the Consumers Union suggested the date be moved "to minimize the number of consumers who will lose TV signals." Read Full Article 
HBO Lands Obama Inaugural RightsJanuary 07, 2009 NEW YORK HBO will kick off coverage of Inauguration Week with an exclusive Sunday, Jan. 18, telecast of the star-studded opening ceremony, two days before the saturation coverage of Barack Obama's inauguration begins in earnest. Read Full Article 
Creative DifferencesJanuary 05, 2009 After watching the latest installment of the World's Funniest Commercials on TBS, I thought they should change the name of the program to the World's Most Depressing Show Ever, With Host Kevin Nealon Personifying the Abject Sadness. The funniest of the funny, chosen by online voting at TBS's Web site, was Bud Light's "Cut the Cheese." (It could have been funny if it had cut more than the cheese, like at least half of the endless fart jokes.) Afterward, I resolved, in my own "bloviating" way, to pack up and move to France. But then I remembered that the French commercials on the reel were even worse. Read Full Article 
Clean Coal? Time for a Reality CheckDecember 10, 2008 NEW YORK The American public heard a lot about "clean coal" during the election this year, but a new campaign from the Reality Coalition via Crispin argues it simply doesn't exist. Read Full Article 
Lawmakers Push for Return of Fairness DoctrineNovember 26, 2008 LOS ANGELES The Fairness Doctrine, which forced broadcasters to air views on both sides of controversial issues, was abolished in 1987, paving the way for talk radio to take the opinionated -- and popular -- form it has today. Read Full Article 
Obama's Local Buys Added UpNovember 25, 2008 NEW YORK Nielsen's final look at the 2008 presidential candidates' ad buys proved one famous mantra: all politics are local. President-elect Barack Obama placed 155 percent more spot TV ads than John McCain during the general election season (June through November 2008), and almost twice as many ads dating back to the beginning of January. Read Full Article 
Big Night 2008November 10, 2008 NEW YORK A nonpartisan wait staff, wearing red T-shirts reading, "I chowed down at the CNN Grill," is liberally passing around corn dogs, celery sticks and mini burger appetizers. Cocktails are being sipped and glasses clink at an affair that, as the night goes on, increasingly takes on the feel of a high-brow Super Bowl party. Read Full Article 
Just Asking: What Impact Did Ads Have on the Election?November 10, 2008 NEW YORK We asked agency, client and media executives, "What impact did political advertising have on the outcome of the election?" Read Full Article 
Attack Ads Lose Their BiteNovember 10, 2008 Last week's presidential election indeed proved to be a historic -- or, as Jon Stewart facetiously put it during his telecast, "an" historic -- night. A new American archetype, Barack Obama is preternaturally smart and seemingly unflappable. He also ran a stellar campaign. But that arguably had more to do with the president-elect's oratory glory and his brilliant field operation than any actual TV advertising. Read Full Article 
Obama Creates New Campaign TemplateNovember 10, 2008 NEW YORK Shortly after 11:30 p.m. last Tuesday, thousands of supporters and volunteers received an e-mail from Sen. Barack Obama. It read: "I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first. We just made history." He then thanked all of the people who dedicated their "time, talent and passion to this campaign." Read Full Article 
Obama Win Sets Viewing Records, per NielsenNovember 06, 2008 NEW YORK Election Night TV coverage of the 2008 U.S. presidential race drew more than 71 million average viewers Tuesday night, according to Nielsen data. In terms of households, 47.5 million tuned in. Read Full Article 
News Sites Reap Election Day RewardsNovember 06, 2008 NEW YORK Americans cruised the Internet in massive numbers on Nov. 4 to track the conclusion of the presidential race, which yielded historic online audience numbers for several major news sites, per Nielsen Online. Read Full Article 
Obama Win Fits CNN to a 'T'November 06, 2008 NEW YORK The election of Barack Obama has sent Americans scrambling for keepsakes of the historic moment. It has led to a small flurry of a new kind of keepsake: CNN has registered thousands of orders for T-shirts carrying the headline reporting Obama's victory. Read Full Article 
Borrell: Political Ad Spend DisappointsNovember 05, 2008 NEW YORK Despite the record-breaking funds raised by President-elect Barack Obama, total political spending for the election will come in below expectations. According to preliminary estimates from Borrell Associates, overall spending will total $2.16 billion. Read Full Article 
Updated: ABC Draws 13.1 Mil. on Election NightNovember 05, 2008 NEW YORK ABC led the networks in total viewers on Election Night Tuesday, with 13.1 million viewers in prime time and a 4.4 rating among adults 18-49, according to Nielsen Media Research data. Read Full Article
Supreme Court Hears Fox, FCC ArgumentsNovember 05, 2008 NEW YORK As most of Washington focused on the elections, the Supreme Court on Tuesday began oral arguments in the closely followed case centering on indecency and swearing on TV. Read Full Article 
Greenpeace Recycles JFK for CampaignNovember 04, 2008 NEW YORK The environmental group Greenpeace is taking it a step further by featuring John F. Kennedy in its new digital ad campaign. Read Full Article 
Starbucks Gives Voters Free CoffeeNovember 03, 2008 NEW YORK Starbucks launched a TV effort during the weekend in hopes of driving much-needed customers to its coffee shops on Election Day. A 60-second spot says the chain will give away a 12-ounce cup of coffee on Nov. 4 to those who vote. Read Full Article
Study: Politics Dominate ConversationNovember 03, 2008 NEW YORK The U.S. presidential race has overtaken the national conversation to such an extent that more people talked politics on a daily basis than about food or entertainment, per a new poll by The Keller Fay Group (KFG). Sixty-six percent of Americans had a least one daily conversation about the presidential campaign during the week ended Oct. 26. Read Full Article 
Profile: Bill HillsmanNovember 03, 2008 Back in 1980, after spending time at small shops on ignominious accounts, Bill Hillsman landed a job at Bozell & Jacobs, Minneapolis. There, cd Tom McElligott asked Hillsman to help him prove that the better the creative, the less air time would be needed to achieve good results. Weeks later, McElligott, along with vp and art director Nancy Rice, quit to open Fallon McElligott Rice. The headline in their announcement, recalls Hillsman: "Finally, an agency for those who'd rather outsmart than outspend." Read Full Article
Just Asking: How to Improve Candidates' MarketingNovember 03, 2008 This week, we asked agency, client and media executives, "How would you have improved the marketing efforts of Obama or McCain during this campaign?" Read Full Article
Critique: Obama's in Fine FormOctober 30, 2008 Though Barack Obama's 30-minute infomercial wasn't perfect, Adweek's ad critic Barbara Lippert reports: "After sitting and watching the whole thing in real time, I've got to say I was moved." Read Full Article 
33.5 Mil. Watched Obama's Ad, per NielsenOctober 30, 2008 NEW YORK Barack Obama's infomercial drew 33.5 million U.S. viewers Wednesday, according to Nielsen. The simulcast aired on CBS, Fox, NBC, Univision, BET, MSNBC and TV One. Read Full Article 
Obama's Ad: Live Segment LikelyOctober 29, 2008 LOS ANGELES Tonight's Barack Obama prime-time TV ad will likely contain a live segment near the end of the telecast. The Democratic candidate is in Florida and teaming with former president Bill Clinton for the first time on the campaign trail. The live portion will be broadcast from an evening rally, though it's not clear if Clinton will share the stage. Read Full Article 
MPG's Resonance Calls It for ObamaOctober 23, 2008 NEW YORK Call it a wrap -- a victory in November for Sen. Barack Obama. That is the outcome being predicted by Havas-owned MPG based on the results of data processed through a new social network modeling tool call Resonance that the shop has developed and will now introduce to clients. Read Full Article
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Diversity Study Takes Ad Biz to Task
January 08, 2009
NEW YORK African Americans in the advertising industry are significantly underrepresented and underpaid compared to their white counterparts, in part due to a "culture in which deeply embedded racial bias, both conscious and unconscious, creates systematic barriers to inclusion" for black employees, according to a new study commissioned by civil rights law firm Mehri & Skalet. The study, "Research Perspective on Race and Employment in the Advertising Industry," was released today. It cites employment and salary statistics and compares them to similar industries in an effort to illuminate the disparities between black and white professionals in the $31 billion ad industry. Read Full Article
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Fleeting Impressions
Want a firsthand lesson in the health of the Internet? Ask a friend a simple question: "What's your favorite online ad?"
Read Full ArticleMore Guest Columnists
Flight to Accountability
Purchaser targeting. Say it out loud, because you're going to hear more about it, if you haven't already.
Read Full ArticleMore Guest ColumnistsCALL FOR 26TH ANNUAL REGGIE AWARDS ENTRIES
Jan. 9 is the entry deadline for this Promotion Marketing Association competition. Winners will be named at the PMA marketing conference, March 10-11, at the Fairmont Chicago.
January 09, 2009 - January 09, 2009
PMA, New York
URL: www.reggieawards.org
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