More 3-D Ads Coming to Theaters Near YouMarch 11, 2010 Nearly 14,000 movie theaters operated by the three largest chains are set to install digital projection systems from Digital Cinema Implementation Partners, a joint venture of AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. The three chains formed DCIP to deploy digital projection systems at movie theaters in the U.S. and Canada. The rollout of the digital screens was made possible by $660 million of new financing. Read Full Article 
Game Over: EA Brings Ad Sales In-HouseMarch 10, 2010 Game giant will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year. Read Full Article 
E-Books Make GainsMarch 10, 2010 The e-publishing content space is booming and shows no sign of slowing down, per eMarketer. Read Full Article 
'LAT' Fronts for Depp's Mad HatterMarch 05, 2010 The L.A. Times broke new ground today, adapting the home-page takeover concept from the Web for its print edition. Read Full Article 
Ford 'Agents' Hit the RoadMarch 02, 2010 Ford is looking to ramp up brand consideration for the upcoming launch of its Fiesta 2011 with a revamped social-media push. Read Full Article 
AskMen Jumps Into FoursquareFebruary 25, 2010 IGN's AskMen.com is looking to bolster its fast-growing product The A. List by jumping into the buzz-heavy local social application Foursquare. Read Full Article 
WildTangent Takes on Social GamingFebruary 23, 2010 WildTangent, which has built a sizable footprint in the casual game space, is making a push into the exploding world of social games with the introduction of BrandBoost. Read Full Article 
Sezmi Sees Major Market LaunchFebruary 18, 2010 Sezmi, a subscription TV service aimed at those fed up with cable and satellite, launches today. Read Full Article 
Nikon App Gets TouchyFebruary 16, 2010 Nikon is promoting its new camera equipped with touch technology via a Web app that gives consumers a simulation of touch-control capabilities for their online photo galleries. Read Full Article 
Activision Blizzard Suffers Wider LossFebruary 11, 2010 The videogame company behind the Guitar Hero, Call of Duty and World of Warcraft franchises lost $286 million in the fiscal fourth quarter. Read Full Article 
Out There: Anti-Static ClingJanuary 31, 2010 Large digital billboards are slowly transitioning to a new phase that might be referred to as "anti-static." Read Full Article 
Amy Stettler Joins Activision BlizzardJanuary 25, 2010 Videogame marketer Activision Blizzard has expanded its in-house media team with the hiring of Amy Stettler to the new position of global head of media and customer engagement. Read Full Article 
Double Fusion to Deliver Ads to PS3 TitlesJanuary 20, 2010 In-game ad firm Double Fusion has snagged exclusive rights to deliver ads in a pair of top PlayStation 3 titles. Read Full Article 
Target Tries 'Wii Fit Plus' ExperienceJanuary 19, 2010 Target, in partnership with Nintendo, has set up Wii exercise kiosks outside store entrances and parking lots to build hype around the newest version of the popular weight-loss game, Wii Fit Plus. Read Full Article 
Tasti D-Lite to Reward Brand TweetsJanuary 13, 2010 Tasti D-Lite is making a big push to get its consumers chatting about the brand on social networks. Read Full Article 
BBH Vet Opens Idea MartJanuary 08, 2010 Have a great idea that a client never approved? A new service called The Idealists wants to match you with a patron. Read Full Article 
Major League Gaming Pacts With Hot PocketJanuary 07, 2010 Major League Gaming has landed a multifaceted sponsorship commitment from Nestle Hot Pocket. Read Full Article 
VeriFone to Acquire CC Taxi MediaJanuary 04, 2010 VeriFone, a provider of technology for electronic payment transactions, has inked a deal to acquire the Clear Channel Taxi Media business from Clear Channel Outdoor. Read Full Article 
Ford Plays Tag With iTunesDecember 29, 2009 Ford is adding iTunes song tagging to its growing list of high-tech options. Read Full Article 
FreeAllMusic Drops a BeatDecember 23, 2009 The new digital download service, now in private beta, offers songs in exchange for ads. Read Full Article 
Verizon Takes Droid to the StreetsDecember 16, 2009 The interactive game-based promotion in three cities invites players to compete at street level. Read Full Article 
Zoom Expands Digital Gyms NetDecember 04, 2009 DOOH company forges key alliances to extend its reach in Midwestern and Southern markets. Read Full Article 
Blockbuster Kiosks Play at Duane ReadeDecember 02, 2009 Now Duane Reade pharmacy customers can get a movie with their next prescription pickup. Read Full Article 
Can Ad-Funded Financing Spur Film Production?December 01, 2009 From the U.K. comes a plan to bring brand owners and filmmakers together. Read Full Article 
Digital Billboards Safe, Another Study SaysNovember 20, 2009 In case critics didn’t notice the first two studies maintaining that digital billboards are “safety neutral,” a third survey was released this week. Conducted by Tantala Associates, this study is the largest survey of digital-billboard traffic safety yet conducted. Tantala analyzed eight years of traffic accident data -- more than 60,000 accident reports from the Ohio Department of Transportation -- for the same seven digital billboards it examined in a 2007 study. Read Full Article
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Q&A: Kodak CMO Jeffrey Hayzlett
March 12, 2010
There are just a handful of CMOs as Twitter-happy as Eastman Kodak's Jeffrey Hayzlett. Read Full Article
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