PV Media Launches BreakingNews.comNovember 20, 2008 NEW YORK PV Media Group, parent of the AdOn Network, a contextual and behavioral targeting online ad net, has launched BreakingNews.com, a hybrid online social network/news aggregation site that caters to news junkies. The company has hired veteran newspaper journalist James McDonald to run the service as president and CEO. Read Full Article 
Does New Media Hurt or Help TV?November 19, 2008 NEW YORK A conference here Tuesday on the future of television turned up differing opinions about whether new-media options were hurting or helping TV ratings. Read Full Article 
$3.5 Bil. Q3 Loss at UnivisionNovember 18, 2008 NEW YORK Spanish-language media company Univision posted a $3.5 billion loss for the third quarter, the result of a $3.6 billion asset write-down. Read Full Article 
Nielsen Tunes In to Radio MeasurementNovember 18, 2008 NEW YORK Seven months after Cumulus invited qualified vendors to submit proposals to conduct a new audience measurement service in 50 small markets, the radio group has confirmed that the Nielsen Co. has been selected to carry out the task. Read Full Article 
Welcome to My WorldNovember 17, 2008 Think you know the neatly apportioned media-consumption habits of today's Americans? Consider these snapshots from the country's heartland last month. Joel, 30 years old, spent an entire workday not just with TV, but with radio as well. Brian, 31, devoted more time to household chores on one Saturday than he did on his computer or watching TV. Vanesa, 24, spent twice as much time napping on a given Sunday than she did with all media combined. Kathy, 52, logged much more time online on a typical weekday than in front of a television. (This article is part of Adweek's 30th anniversary celebration. Click here to visit our special microsite for complete coverage.) Read Full Article 
Q4 Nonstarter: TV Sports Feels RecessionNovember 17, 2008 NEW YORK After a three-day sell-off that wiped out nearly $1 trillion in market value, the Dow last Thursday pulled a Brett Favre, rallying in midday trading to end the day up 552.6 points to 8,835.25. Read Full Article 
IPG, DDS Renew Huge Media DealNovember 14, 2008 NEW YORK After months of negotiations, Donovan Data Systems has succeeded in renewing its contract to process some $25 billion in annual ad buys for Interpublic Group media shops. Read Full Article 
CBS Is Most Watched NetNovember 14, 2008 NEW YORK Midway through the November 2008 sweeps, three networks -- ABC, CBS and NBC (yes, NBC!) -- are sharing leadership, according to Nielsen Media Research data. CBS is the most-watched network (with 470,000 more viewers than second-place ABC). ABC is first in adults 18-49 and adults 25-54. Read Full Article 
Citi Delivers More Bad Ad NewsNovember 12, 2008 NEW YORK U.S. advertising spending will decline 1.8 percent this year and 3.6 percent next year, and not even the Internet will be safe, Citi Investment Research has predicted. Media analysts at the bank lowered their ad forecasts across media categories, with Web estimates hit particularly hard, and they also warned that a rebound in ad momentum likely won't come until 2010. Read Full Article 
TVB Cuts Local Ad ProjectionNovember 11, 2008 NEW YORK As expected, the Television Bureau of Advertising revised downward its 2009 forecast for local broadcast TV. The new forecast calls for spot TV revenue to decline between 7 and 11 percent. Read Full Article 
Time Inc. Calls for BuyoutsNovember 11, 2008 NEW YORK With a handful of higher-ups already out the door, Time Inc. is moving to the rank-and-file as it, like other publishers, seeks to reduce its workforce in the face of dropping ad revenue. Read Full Article 
MediaCom Tackles Major ReorganizationNovember 10, 2008 NEW YORK MediaCom is aggressively reshaping its organizaton. The changes are being shepherded by Doug Checkeris, recently promoted to North American CEO of the WPP-owned shop. Key components include integrating digital throughout the shop's offering; a realignment of clients into five core clusters, each of which will be overseen by a member of the shop's executive committee; and reshaping and strengthening capabilities such as insights and planning, search, events and promotions and branded entertainment. Read Full Article 
Obama Creates New Campaign TemplateNovember 10, 2008 NEW YORK Shortly after 11:30 p.m. last Tuesday, thousands of supporters and volunteers received an e-mail from Sen. Barack Obama. It read: "I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first. We just made history." He then thanked all of the people who dedicated their "time, talent and passion to this campaign." Read Full Article 
'Time,' 'Newsweek' Eye 'Economist'November 10, 2008 NEW YORK U.S. News & World Report's decision last week to abandon the news-weekly model follows its progression to focus on online service journalism. Read Full Article 
Disney Reports Record Revenue, Sees Rough Road AheadNovember 07, 2008 LOS ANGELES Disney reported record full-year revenue of $37.8 billion, but projected tough times ahead, noting a sudden and dramatic turn for the worse in TV advertising sales and theme-park bookings. The company said net income fell 13 percent to $760 million in the fiscal fourth quarter compared with a year ago on revenue that climbed 6 percent to $9.45 billion. Read Full Article 
More Layoffs: Scripps, 'Boston Globe' Make CutsNovember 07, 2008 NEW YORK The E.W. Scripps Co. is cutting some 400 jobs company-wide. The restructuring is expected to save about $15 million. Read Full Article
Hearst to Fold 'O at Home'November 07, 2008 NEW YORK In the latest blow to the struggling magazine business, Hearst Magazines is folding O at Home, the 703,952-circulation quarterly spin-off of its popular O, The Oprah Magazine. Hearst announced that it would fold the content into its progenitor after publishing a winter 2008 issue. Read Full Article 
Struggling Ad Biz Hurts News Corp.November 06, 2008 NEW YORK News Corp. has seen a "marked deterioration" in advertising business momentum and currency trends since August, management said Wednesday afternoon, forcing it to reverse its full fiscal-year operating profit guidance from a small gain to a double-digit decline. Read Full Article 
Turner Nets Defy Soft MarketNovember 06, 2008 NEW YORK Despite the slumping advertising market, Time Warner’s cable networks unit enjoyed a robust Q3, upping ad sales revenue by 9 percent to $772 million. Shown: TW CEO Jeff Bewkes. Read Full Article 
Supreme Court Hears Fox, FCC ArgumentsNovember 05, 2008 NEW YORK As most of Washington focused on the elections, the Supreme Court on Tuesday began oral arguments in the closely followed case centering on indecency and swearing on TV. Read Full Article
Viacom Toughs Out Q3November 04, 2008 NEW YORK Viacom said its third-quarter profit fell 37 percent versus the year-ago period, as a ratings slump at flagship MTV compounded the impact of softening ad sales. Read Full Article 
Sagging Economy Puts Media Budgets in PerilNovember 03, 2008 NEW YORK No doubt about it: There's trouble in adland and it's going to get worse. Last week, executives from three of the four major advertising holding companies spoke out on the deteriorating ad climate in the fourth quarter and beyond. Publicis Groupe CEO Maurice Levy said his company would focus on the digital sector and high-growth markets to compensate for the sagging economy. Read Full Article 
No Wrestling, No ProblemNovember 03, 2008 NEW YORK Rebuilding a network is never easy, particularly when one of that network's most-watched franchises has relocated elsewhere. So there was every reason to believe that The CW without Friday Night Smackdown! would open this season at a disadvantage: fewer overall total viewers (from 2.9 million to 2.6 million season-to-date, according to Nielsen Media Research) and a smaller male audience. (Shown: Stylista.) Read Full Article 
$12.5 Bil. Q3 Loss for CBSOctober 30, 2008 NEW YORK CBS today reported a third-quarter net loss of $12.5 billion. As the company reported earlier this month, it took a $14.1 billion write-down on its businesses. Read Full Article
'Men's Vogue' Cuts Back to Twice per YearOctober 30, 2008 NEW YORK Conde Nast today confirmed it plans to scale back Men’s Vogue to twice a year frequency from 10 times. Read Full Article
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Study: Despite Recession, Online Ad Sector Grows
November 20, 2008
NEW YORK The days of continuous record-setting quarters appear over for now, but online advertising is still growing steadily in the face of a rough economic environment, based on the latest figures released by the Interactive Advertising Bureau and PwC. Online ad spending approached $5.9 billion during the third quarter, an increase of 11 percent over the same frame in 2007 and up 2 percent versus Q2 of this year. Read Full Article
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Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
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Save Your Career, Start a Blog
Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.
Read Full ArticleMore Guest Columnists8TH ANNUAL ONE SHOW CHINA CREATIVE WORKSHOPS
Eighteen advertising veterans from around the world interact with young Chinese professionals and students.
November 15, 2008 - November 21, 2008
International Convention Center, Shanghai, China
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