Top News Stories
Upfront Posturing Has Early StartMarch 15, 2010 The TV networks may be predicting double-digit price hikes, but the buyers aren't biting. Read Full Article
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Clients Say Shops Are too 'Reactive'March 15, 2010 A poll of clients finds that agencies aren't proactive enough and need to make an effort to grasp the business challenges that clients face. Read Full Article |
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Walmart, Target, Best Buy Named Most Valuable BrandsMarch 12, 2010 Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand. The rankings are based on a number of factors: financial forecasts, the percentage of sales and profit that can be directly attributed to branding and brand strength. Walmart dominated the chart again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Read Full Article |
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Upfront Posturing Has Early StartMarch 15, 2010 The TV networks may be predicting double-digit price hikes, but the buyers aren't biting. Read Full Article |
More Digital News
SXSW: Mad Men Meet TechiesMarch 15, 2010 Over 11,000 attendees are expected to flock to Austin, Texas, for South by Southwest, drawn by the conference's growing reputation as a sort of Burning Man festival for digital technology. Among the armies of developers, techies and designers are a growing cadre of advertising pros from both the brand and agency sides. They're looking to polish their image with Web tastemakers, find clues to the next hottest piece of tech and recruit digitally savvy talent. Read Full Article |
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Q&A: Kodak CMO Jeffrey HayzlettMarch 12, 2010 There are just a handful of CMOs as Twitter-happy as Eastman Kodak's Jeffrey Hayzlett. Read Full Article |
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Ikea Picks OgilvyMarch 12, 2010 WPP's Ogilvy & Mather has won the Ikea account following a review. Annual ad spending is $85-90 million. Read Full Article |
More Nontraditional News
More 3-D Ads Coming to Theaters Near YouMarch 11, 2010 Nearly 14,000 movie theaters operated by the three largest chains are set to install digital projection systems from Digital Cinema Implementation Partners, a joint venture of AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. The three chains formed DCIP to deploy digital projection systems at movie theaters in the U.S. and Canada. The rollout of the digital screens was made possible by $660 million of new financing. Read Full Article |
NBCU-Comcast on the Hill: Round 4March 11, 2010 Congress today heard from the two government agencies set to review Comcast's bid to acquire 51 percent of NBCU. Read Full Article |
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Creative
Lindsay Lohan Sues E*Trade Over 'Milkaholic'
March 09, 2010
Lindsay Lohan has sued E*Trade for $100 million over a Super Bowl commercial. Read Full Article
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Community
Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
Read Full ArticleMore Guest Columnists
Gadgets: Ad Land's Newest Inventory
In a tech-morphing landscape, one-off digital efforts have lost their impact. What's a brand to do?
Read Full ArticleMore Guest Columnists
THE MOBILE UPFRONT
Senior leaders of Aegis, Havas, IPG, MDC, Omnicom and WPP provide actionable insights on creative, content, measurement, targeting, technology and monetization.
March 16, 2010 - March 16, 2010
Angel Orensanz Foundation of the Arts, New York
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