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Brand Icons 'Guest Star' in Xerox Campaign

September 02, 2010

Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article



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Havas Joins Hit Parade With Up Numbers

August 31, 2010

Coming off a rough 2009, the major holding companies have all reported improved first-half and second-quarter 2010 financials, with Paris-based Havas today joining the upbeat earnings parade. Read Full Article


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Apple to Stream TV, Netflix Content

September 01, 2010

Signaling the growing importance of both the over-the-top marketplace and the role of Netflix in Hollywood, Apple rebooted its TV strategy on Wednesday via deals to stream Netflix content as well TV shows from ABC and Fox on a revamped Apple TV device. Read Full Article


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Why Apple Rental Plan Alienates Most Studios

September 02, 2010

Don't look for rival studios to join Disney and News Corp. for Apple's announced 99-cent TV rental offering anytime soon. Read Full Article


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Google, AOL Extend Search Pact

September 02, 2010

Google and AOL have agreed to remain search partners for the next five years. Plus, AOL will distribute content on YouTube. Read Full Article


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Brand Icons 'Guest Star' in Xerox Campaign

September 02, 2010

Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article


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Tabasco Fires Up Review

September 01, 2010

TracyLocke said it would defend in McIlhenny Co.'s review of its Tabasco brand advertising account. Read Full Article


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Kellogg, 'Lucky' Try On-Box Video Codes

September 02, 2010

The Condé Nast title has teamed up with Kellogg to put a link to a video on boxes of Special K. Read Full Article


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Political Ad Spend to Soar

August 23, 2010

The shaky economy won't stop politicians from spending a record amount on advertising in an effort to sway mid-term election results. Read Full Article


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