Top News Stories
Brand Icons 'Guest Star' in Xerox CampaignSeptember 02, 2010 Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article
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Havas Joins Hit Parade With Up NumbersAugust 31, 2010 Coming off a rough 2009, the major holding companies have all reported improved first-half and second-quarter 2010 financials, with Paris-based Havas today joining the upbeat earnings parade. Read Full Article |
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Apple to Stream TV, Netflix ContentSeptember 01, 2010 Signaling the growing importance of both the over-the-top marketplace and the role of Netflix in Hollywood, Apple rebooted its TV strategy on Wednesday via deals to stream Netflix content as well TV shows from ABC and Fox on a revamped Apple TV device. Read Full Article |
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Why Apple Rental Plan Alienates Most StudiosSeptember 02, 2010 Don't look for rival studios to join Disney and News Corp. for Apple's announced 99-cent TV rental offering anytime soon. Read Full Article |
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Google, AOL Extend Search PactSeptember 02, 2010 Google and AOL have agreed to remain search partners for the next five years. Plus, AOL will distribute content on YouTube. Read Full Article |
More Strategy News
Brand Icons 'Guest Star' in Xerox CampaignSeptember 02, 2010 Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article |
More Account Activity News
Tabasco Fires Up ReviewSeptember 01, 2010 TracyLocke said it would defend in McIlhenny Co.'s review of its Tabasco brand advertising account. Read Full Article |
More Nontraditional News
Kellogg, 'Lucky' Try On-Box Video CodesSeptember 02, 2010 The Condé Nast title has teamed up with Kellogg to put a link to a video on boxes of Special K. Read Full Article |
Political Ad Spend to SoarAugust 23, 2010 The shaky economy won't stop politicians from spending a record amount on advertising in an effort to sway mid-term election results. Read Full Article |
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Barilla Eyes Healthy Snackers on Facebook
September 01, 2010
Pasta maker Barilla is trying to position its Wasa Crispbread as a versatile, healthy snack with a social media campaign. Read Full Article
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Community
Papers Aren't Going Anywhere
Most people who claim to never read newspapers spend more time with them than they know.
Read Full ArticleMore Guest Columnists
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district, with each shop blinking and tweeting at you with the latest deal.
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