SXSW: Mad Men Meet TechiesMarch 14, 2010 Over 11,000 attendees are expected to flock to Austin, Texas, for South by Southwest, drawn by the conference's growing reputation as a sort of Burning Man festival for digital technology. Among the armies of developers, techies and designers are a growing cadre of advertising pros from both the brand and agency sides. They're looking to polish their image with Web tastemakers, find clues to the next hottest piece of tech and recruit digitally savvy talent. Read Full Article 
maniaTV Preps New Web SlateMarch 11, 2010 Nearly a year after its resurrection, maniaTV is diving back into original Web video with a slate of new series planned for 2010. Read Full Article 
Turner Launches SportsNow AppMarch 11, 2010 Turner has launched its own sports application for the iPhone. In a sign of the times, the offering is skewed toward the social networking crowd. Read Full Article 
YouTube Pushes Into Mobile AdsMarch 10, 2010 YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing. Read Full Article 
CBS Sells Out of Online March Madness InventoryMarch 09, 2010 CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming presentation of all 64 games of the NCAA men's basketball tournament. "There is no inventory left," said Jason Kint, CBSSports.com svp and gm. "I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that despite a still-tough economy, the ad market had improved vs. last year when the network took in $30 million in additional online ad revenue for MMOD. Read Full Article 
Chevy Goes Social for SXSWMarch 09, 2010 Chevrolet is attempting to maximize its sponsorship of the South by Southwest conference later this month by announcing the integration of three social media technologies. Read Full Article 
Digital Agencies Get Back to BusinessMarch 08, 2010 I-shops seek to create new digital products -- and, possibly, new revenue streams for themselves. Read Full Article 
Gaming Moves From Casual to SocialMarch 08, 2010 The audience for casual games appears to have bought, well, the farm. Read Full Article 
Bing's Virtual Bling Buys Facebook FansMarch 04, 2010 Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had. The program, created by Deep Focus and Social Vibe, shows the potency of the exploding world of social gaming, fueled by currency that lets players buy virtual items. Read Full Article 
Omniture Adds Facebook Ad DataMarch 03, 2010 Omniture is adding Facebook advertising data to its marketing software. Read Full Article 
Google Expands Call-Based Mobile AdsMarch 02, 2010 Google is building out its mobile ad arsenal by expanding its new click-to-call options. Read Full Article 
Whither Twitter?March 01, 2010 The debate over when and how Twitter will offer marketers paid placement among its 50 million daily tweets heated up last week when rumors emerged that Twitter will finally unveil its ad platform this month. For now, it's speculation, but clues to how Twitter might integrate advertising can be found in the clutch of companies already integrating brand messages in the Twitter ecosystem. There's also the question of whether ads will work well in a communications environment. Read Full Article 
DSP Pricing, Data Stir Up Inventory PotMarch 01, 2010 Demand-side platforms have some publishers concerned while others see efficiency gains. (Shown: 360i's Bryan Wiener.) Read Full Article 
'Glamour' Preps iPad EditionFebruary 26, 2010 Another big magazine is prepping a version for Apple's iPad tablet -- and this time, it’s iconic women’s title Glamour. Read Full Article 
Wi-Fi Usage on the RiseFebruary 25, 2010 Thanks to more places offering Wi-Fi for free, usage grew 8.2 percent in the fourth quarter compared to Q3, according to JiWire, a company that operates a Wi-Fi ad network. Usage was strongest in airports, up 26 percent, followed by cafes, up 22.9 percent. The number of Wi-Fi spots in the U.S. grew to 69,786 in Q4, up 2.9 percent over the previous quarter. JiWire is forecasting a 15 percent increase in Wi-Fi use this year. Read Full Article 
MySpace Puts Ads 'In Stream'February 24, 2010 MySpace has quietly begun testing a new "In-Stream" ad unit that appears directly within a user's personal "stream" of friend activities and status updates. Read Full Article 
Like.com's Couturious Puts Fashion ForwardFebruary 24, 2010 The Web is ideal for browsing and buying books and electronics, but for personal items like clothing that shoppers prefer to try on, it has its limitations. Fashion search engine Like.com aims to address that shortcoming with Couturious.com. While other sites let shoppers assemble outfits, Couturious simulates the dressing-room experience via 3-D technology and lifelike avatars. Read Full Article 
More Live Video for WSJ DigitalFebruary 24, 2010 The Wall Street Journal Digital Group is increasing its original live video output with the launch of Digits, a live weekday series focused on technology. Read Full Article 
Yahoo Links With TwitterFebruary 24, 2010 Yahoo and Twitter have inked a deal to have Twitter's real-time updates embedded throughout the Yahoo portal. Read Full Article 
Retailers Should Connect With Busy Moms OnlineFebruary 24, 2010 Mothers control household spending, and they are increasingly exercising their power online. Read Full Article 
IAB Confab: Future of Branded Sites UnclearFebruary 23, 2010 The future of ad-supported traditional branded sites is very much up in the air, and the ongoing threat of ad networks, exchanges and demand-side buying platforms turning sites into commodities has many asking some scary questions -- while others are expressing steadfast defiance. Meanwhile, marketers increasingly turn from branding to DM and promotions. Those are some pervading themes at the IAB's annual meeting this week in Carlsbad, Calif. Read Full Article 
TargetSpot, Slacker Focus on Mobile Audio AdsFebruary 23, 2010 For the first time, in-stream audio advertisers will be able to target folks listening to Internet radio on mobile devices. Read Full Article 
Publishers Partner on Kia Digital Ad BuyFebruary 22, 2010 Forty-five titles representing 15 publishing companies are running ads for the Kia Sorento in their digital editions. Read Full Article 
Google Updates Publisher Ad ServerFebruary 22, 2010 Google is taking the wraps off its new publisher-side ad platform, combining its technologies with DoubleClick's systems. Read Full Article 
Mobile's ConundrumFebruary 22, 2010 Despite the excitement over the potential of mobile ads, they currently come up short for the kind of advertising most appealing to brands. Read Full Article
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