Walmart, Target, Best Buy Named Most Valuable BrandsMarch 12, 2010 Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand. The rankings are based on a number of factors: financial forecasts, the percentage of sales and profit that can be directly attributed to branding and brand strength. Walmart dominated the chart again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Read Full Article 
Gen X and Y Pave the Way to Economic RecoveryMarch 09, 2010 Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PwC. The study looks at how consumer spending has changed in the last two years. As the nation shifts into recovery mode, retailers and packaged-goods makers can expect the emergence of a more cost- and value-focused consumer. This consumer is also less likely to be driven by “rampant deal-seeking,” the study found. Read Full Article 
'09: A Good Year for Debt Consolidators, CellphonesMarch 08, 2010 You can tell a lot about what kind of year '09 was by looking at who increased and decreased ad spending. Read Full Article 
Unilever Names Keith Weed CMOMarch 05, 2010 Unilever has filled its top global marketing post with insider Keith Weed. and has expanded the role to include communications. Read Full Article 
Nissan Backs 'Parenthood' PremiereMarch 02, 2010 Carmaker Nissan has struck a deal with NBC to be the exclusive sponsor of the premiere episode of the network's new series Parenthood, debuting tonight at 10 p.m. Read Full Article 
Progressive CMO 'Asked to Leave'March 02, 2010 Progressive Insurance's chief marketing officer, Larry Bloomenkranz, has left the company at the CEO's request. Read Full Article 
Q&A: Coda Chief Marketer Kerri MartinMarch 02, 2010 Coda Automotive chief marketing officer Kerri Martin knows the principals of her new lead agency, Goodness Manufacturing, from working with them on BMW's Mini Cooper brand when she ran marketing at Mini and they were executives at Crispin Porter + Bogusky. Martin discusses her agency selection process, the challenges of launching an all-electric car in America and why she loves brands such as Zappos, Virgin and American Girl. Read Full Article 
Gatorade Drops Tiger WoodsFebruary 26, 2010 Gatorade today became the latest company to end its sponsorship deal with troubled golf icon Tiger Woods. Read Full Article 
Microsoft, comScore in Targeting PactFebruary 25, 2010 Microsoft has inked a deal with comScore to give the tech giant's ad sales team the ability to target specific consumer types. Read Full Article 
CPG Brands Rate High for TrustFebruary 23, 2010 Household names like P&G’s Downy (shown) and Kimberly-Clark’s Huggies dominated the list of the most trusted brands in the U.S. Read Full Article 
Consumer Focus on Value Is Here to StayFebruary 18, 2010 Food companies spent the majority of last year feeding consumers value messages in a slumping economy. This year, things seem to be looking up. But if the latest presentations at the Consumer Analyst Group of New York conference are any indication, America's focus on value isn’t going away anytime soon. That's the consensus among General Mills, ConAgra Foods and Unilever execs at this week's annual CAGNY conference in Florida. Read Full Article 
Unilever's CMO to Step DownFebruary 09, 2010 Simon Clift is stepping down as chief marketing officer of Unilever in the next few months, the company has confirmed. Read Full Article 
Toyota: A Battered GiantFebruary 08, 2010 Last Friday in a hastily arranged press conference, Akio Toyoda, Toyota's president and grandson of the company's founder, made his first formal public apology to consumers, admitting, "We are in a crisis." The car company's image meltdown began on Jan. 21 when it announced a global recall of certain models because of accelerator problems. At the time, the company did little PR damage control while the news media and consumers online set off safety alarms. Read Full Article 
P&G Tries an Online Learning LabFebruary 08, 2010 The new venture is designed to help the CPG giant tweak its online tactics in all Web sales venues. Read Full Article 
How Close Is Post-Racial America?February 04, 2010 How does the fact of a black man as president affect the attitudes of African Americans -- and, by extension, the way they react to advertising these days? A year into Barack Obama's presidency, several recent surveys have gauged black respondents' thinking on topics ranging from race relations to personal economic outlook. We take a look at the numbers and at the implications the findings have for marketing to African-American consumers. Read Full Article 
Marketers Get More UpbeatFebruary 03, 2010 Marketers are less glum now than they were a year ago about their business prospects and the economy. Read Full Article 
Consumers Party On for Major BrandsFebruary 01, 2010 To help sell products, marketers enlist at-home hosts to throw branded parties for friends. Read Full Article 
Coupon Use SkyrocketsJanuary 28, 2010 In a telling sign of the new consumer frugality, annual coupon use is on the rise for the first time since 1992. Read Full Article 
How Earned Media Lifts Virgin AmericaJanuary 22, 2010 Virgin America only spent $300,000 on measured media for the first 11 months of 2009, per Nielsen, so the airline doesn't have the ad budget to compete with others in the space. But it seems to be making the most of its meager funds with smart public relations and integration deals. Porter Gale, vp, marketing at Virgin, explained how the brand gets the word out, mostly via free media. Read Full Article 
Weight Watchers Wins 1st Round vs. Jenny CraigJanuary 21, 2010 A court has granted Weight Watchers a temporary restraining order in its lawsuit against Jenny Craig. Read Full Article 
Candy VP Gets Sweetheart DealJanuary 19, 2010 Jackie Hague (pictured) talks about launching apps and updating those sugary sayings. Read Full Article 
B&N Writes the Book on Brand ExperienceJanuary 13, 2010 Barnes & Noble is the No. 1 brand when it comes to customer experience, according to Forrester. Read Full Article 
Hard Rock Names CMOJanuary 12, 2010 Hard Rock International has named former PepsiCo exec John Galloway as vice president and chief marketing officer. Read Full Article 
Polaroid Goes Gaga for Pop's Leading LadyJanuary 07, 2010 Polaroid has hitched its muse to Lady Gaga, naming the music superstar creative director for a specialty line of products. Read Full Article 
Boost Mobile Preps Super Bowl AdJanuary 05, 2010 Boost Mobile will run its first Super Bowl ad this year, a representative has confirmed. Read Full Article
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Employee Benefits: Workers as Brand Ambassadors
March 15, 2010
In the battle to win over consumers during difficult economic times, marketers are sending their employees to the front lines. The trend seems to be accelerating. Last week, Zappos introduced a new pitch with puppets fronting actual recordings of employee-customer service calls. Last month, Lowe's launched a campaign with store associates advising cash-strapped DIY consumers. Those campaigns come after several others celebrating the rank and file. Read Full Article
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Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
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Gadgets: Ad Land's Newest Inventory
In a tech-morphing landscape, one-off digital efforts have lost their impact. What's a brand to do?
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