A-B InBev Names Key ExecsNovember 20, 2008 NEW YORK Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev. The new company, A-B InBev, has appointed Keith Levy vp, marketing to lead brand management. Read Full Article 
Domestic Auto Spending SlowsNovember 20, 2008 NEW YORK As the auto industry continues to sputter and the big carmakers seek a federal bailout, it's little surprise that media spending in the category has begun to erode. Read Full Article 
Kodak Names CMONovember 20, 2008 NEW YORK Eastman Kodak this week named Jeffrey Hayzlett chief marketing officer, effective Jan. 1. Hayzlett, who joined Kodak in 2006 as CMO and vp of the graphic communications group, became chief business development officer in December 2007. Read Full Article 
Shoppers Continue to Shift Purchases OnlineNovember 19, 2008 NEW YORK American consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving and price, according to Nielsen Online. Amid the current economic downturn, 53 percent of consumers cite price as a reason to buy online, compared with 46 percent last year. Read Full Article 
Nielsen: Private Label Deemed Equal to Name BrandsNovember 18, 2008 NEW YORK Rising commodity prices and consumer desire to get the best price/value products are driving private labels' growth, according to a new study by the Nielsen Co. Read Full Article 
SEC Charges Mark Cuban With Insider TradingNovember 17, 2008 NEW YORK The Securities and Exchange Commission has charged entrepreneur Mark Cuban with insider trading, the agency said Monday. Cuban and spokespeople for him couldn't be reached for comment. Read Full Article New CMO for AflacNovember 14, 2008
NEW YORK Aflac, the insurer best known for its onomatopoeic duck spokesman, has appointed a new CMO, Jeff Charney, who will assume the title svp, CMO for Aflac, previously served under the same title at TV shopping network QVC. 
Promotional Swag More Effective Than Ads, Study SaysNovember 11, 2008 NEW YORK As marketers continue their debate over the next great advertising medium, a new study released by the Advertising Specialty Institute found it's not TV, print or radio that gets consumers' attention, but good old promotional swag. Read Full Article 
$25 Mil. Push for Blu-rayNovember 07, 2008 NEW YORK Having won the standards war against HD-DVD, Blu-ray, a competing format backed by Sony, will now fight for economically squeezed consumers' attention with a $25 million campaign themed "Tru Blu." Read Full Article 
Survey: Wal-Mart Among Best 'Value' BrandsNovember 04, 2008 NEW YORK A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence. Read Full Article 
Starbucks Gives Voters Free CoffeeNovember 03, 2008 NEW YORK Starbucks launched a TV effort during the weekend in hopes of driving much-needed customers to its coffee shops on Election Day. A 60-second spot says the chain will give away a 12-ounce cup of coffee on Nov. 4 to those who vote. Read Full Article 
Stanley Steemer, HGTV Seek Ugly RoomsOctober 31, 2008 NEW YORK Cleaning the carpets may be one of the last things cash-strapped consumers are considering. It’s only fitting then that Stanley Steemer and HGTV are now offering to do it for free as part of a new sweepstakes. Read Full Article 
Starbucks, (Red) Join to Fight AIDS in AfricaOctober 29, 2008 NEW YORK This holiday season, Starbucks consumers will be able to buy a cup of coffee and help raise money to fight AIDS in Africa. Starbucks and (Red) today announced a partnership that begins with three co-branded products. Read Full Article Orbitz Names CMOOctober 27, 2008 NEW YORK Orbitz Worldwide today appointed Jeffrey Davidoff svp and CMO to lead offline and online marketing programs for the travel company's global portfolio. Read Full Article 
Q&A: Mahindra's BeguiristainOctober 27, 2008 NEW YORK Next year, Global Vehicles USA plans to introduce the first Indian car brand to the U.S., Mahindra. In a wide-ranging interview, marketing chief Xavier Beguiristain talks about Mahindra's strategy and plans. Read Full Article 
Coke Is Most Talked-About Brand, per StudyOctober 24, 2008 NEW YORK According to a new study released by Keller Fay Group, Coca-Cola is currently the most talked-about brand in America. The ranking was drawn from 25,142 consumer conversations conducted between January and August 2008. Read Full Article 
Stihl Cuts Through Economy to Sell SawsOctober 23, 2008 BOSTON Independent Winsper here today broke its first ads for chainsaw maker Stihl since winning the account following a recent review. The new work uses the economy as an unlikely springboard to sell saws. Read Full Article Cenergy Adds Kan JamOctober 22, 2008 BOSTON Cenergy has added Kan Jam to its roster without a review. Cenergy will develop digital and social-media advertising, along with collateral and point-of-purchase materials, for the alternative sports-equipment manufacturer. Read Full Article MillerCoors Discontinues ZimaOctober 21, 2008 NEW YORK MillerCoors announced this week that the malternative beverage known as Zima, introduced by Coors Brewing in 1992, would be discontinued. Read Full Article 
Google Tops Brand Loyalty ListOctober 17, 2008 NEW YORK For the second consecutive year, Google was the top brand in the "2008 Brand Keys Customer Loyalty Engagement Leaders List," which included 374 brands. The study was conducted among 26,000 consumers in September. "[Google is] always coming up with add-ons that are cool," said Warren Church, vp of brand strategy at Deskey, a branding agency in Cincinnati. "Talk about eye-tracking studies . . . you're always staring at Google." Read Full Article 
Marketers Optimistic at ANA ConferenceOctober 17, 2008 ORLANDO, FLA. Orlando is a town synonymous with escapism, so perhaps it was fitting that the 2008 Association of National Advertisers' "Masters of Marketing," the key marketing meeting of the year, is taking place here this year. (Photo: ANA's Liodice.) Read Full Article 
FTC Shuts Down 'Spam Gang'October 16, 2008 NEW YORK The FTC said it has shuttered an operation that sent billions of spam messages around the world directing consumers to Web sites, and that the operation was responsible for as much as a third of the world's spam e-mails. Read Full Article 
OfficeMax Intros 4 New BrandsOctober 14, 2008 NEW YORK OfficeMax has just launched four private label brands -- Ascend, Canterbury, Divoga and Infuse -- with the intent of adding more colorful, design-focused office supplies currently not carried in its stores. Read Full Article 
Car Biz Driven to DespairOctober 13, 2008 LOS ANGELES On billheard.com, above a 9/11 memorial eagle logo, the nation's 13th-largest auto dealer posted a death notice: "Bill Heard Enterprises announced ... that it has elected to discontinue all business operations in all of our markets effective September 24, 2008. Most of the company's approximately 3,200 employees will be laid off at that time." Read Full Article 
Finance Firms Slash Ad Spending, per NielsenOctober 09, 2008 NEW YORK As the financial crisis unfolded in dramatic fashion last month, credit card companies and advertisers in other finance-related categories sharply curtailed their TV advertising, according to Nielsen Monitor-Plus. Read Full Article
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Sony Starts Eco-Friendly Service
November 19, 2008
NEW YORK Recognizing that most consumers don't bother to properly dispose of their old TVs, Sony has launched its "Green Glove" service. It is offering this delivery service to consumers who purchase a Bravia high-definition TV that is 32 inches or larger. Read Full Article
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Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
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