Century 21 Picks MRM, MullenMarch 10, 2010 The real estate company taps two Interpublic Group agencies following a review. Read Full Article 
Samsonite Books Connelly for Domestic ReturnMarch 10, 2010 Samsonite has hired Boston-based independent Connelly Partners to fashion its return to the U.S. market. Read Full Article 
'Guitar Hero' Picks TBWA\C\DMarch 08, 2010 Activision Blizzard is shifting creative duties on the game franchise to TBWA\C\D from Crispin. Annual ad spending is $13 million. Read Full Article 
Beiersdorf Shifts U.S. MediaMarch 08, 2010 Beiersdorf, the marketer of Nivea, has shifted media chores on its $100 million account to Carat. Read Full Article 
CVS Eyes 4 Shops for $90 Mil. MediaMarch 08, 2010 Four agencies have emerged as contenders in the CVS media review. In the hunt are two WPP entries: Mindshare and MediaCom; Omnicom's OMD; and Interpublic Group's Universal McCann, according to sources. CVS spent more than $90 million in domestic measured media in each of the past two years. In January, the pharmacy chain began separate reviews of its creative and media chores. IPG's Hill, Holliday, the incumbent on both, is not defending. Read Full Article 
Mazda Confirms That Review Has BegunMarch 05, 2010 Mazda today confirmed hiring Boston-based consultancy Pile + Co. to manage a review for its North American advertising account handled by independent Doner in Southfield, Mich. The agency, which has worked on that assignment since 1997, has been invited to defend. There is no firm timetable for the process. The nameplate spent $155 million in major measured media last year, substantially down from its spending level in 2008. Read Full Article 
Kraft Mac & Cheese to CrispinMarch 04, 2010 Crispin Porter + Bogusky has added Kraft's Macaroni & Cheese. The client spent $28 million last year on ads. Read Full Article 
Morgan Stanley Picks Martin AgencyMarch 03, 2010 Morgan Stanley has selected IPG's The Martin Agency following a review. The client spent $20 million last year on ads. Read Full Article 
Mazda Looks Past Doner, Hires Pile for ReviewMarch 03, 2010 Mazda is preparing to reach out to agencies as it looks beyond lead shop Doner for input on its advertising account, sources said. The nameplate has tapped consultancy Pile + Co. in Boston to spearhead a review for some or all of its business currently handled by the Southfield, Mich.-based independent, according to sources. A Mazda representative declined comment. Read Full Article 
FWV Takes 1800Hotels.comMarch 03, 2010 Independent French/West/Vaughn today said it has added creative, media, PR and sponsorship chores for 1800Hotels.com. Read Full Article 
Boiron Mulls 3 FinalistsMarch 02, 2010 Three New York agencies have advanced to the final round of the review of creative duties on Boiron's estimated $12-15 million ad account. Read Full Article 
Aflac Sets FieldMarch 01, 2010 Five contenders have emerged in Aflac's $60 million ad review. Read Full Article 
Weight Watchers Media in PlayFebruary 25, 2010 Weight Watchers has put its $70 million media planning and buying account into review. Read Full Article 
Tylenol Moves Creative to Martin AgencyFebruary 24, 2010 The Martin Agency has landed creative duties on Tylenol after a review. Annual ad spending: $145 million. Read Full Article 
Coda Picks Goodness Mfg.February 24, 2010 Electric car and battery company Coda Automotive has selected Goodness Mfg. as its U.S. agency following a review. Read Full Article 
A&W, Canada Dry, Sunkist Move to McgarryFebruary 23, 2010 Dr Pepper Snapple Group has shifted creative duties on its A&W, Canada Dry and Sunkist brands to mcgarrybowen from Young & Rubicam. Read Full Article 
Porsche Reviews Global MediaFebruary 23, 2010 Porsche has called a global media review, the client has confirmed. Ad spending is approximately $80 million. Read Full Article 
More Bacardi Biz for KSLFebruary 23, 2010 Bacardi has consolidated its domestic buying and planning at KSL Media. Across all brands, the client spends more than $35 million annually on ads. Read Full Article 
Deutsch Out of Ikea ReviewFebruary 23, 2010 Deutsch is out of Ikea's $90 million creative review, ending the IPG agency's second tour with the Swedish retailer. Read Full Article 
Mitsubishi Eyes TrioFebruary 23, 2010 Three agencies have emerged as finalists in Mitsubishi North America's review of creative duties on its advertising account. Read Full Article
MEC Notches Global Bacardi BizFebruary 19, 2010 Mediaedge:cia has scored a coup without a review, adding global communications planning chores on Bacardi's $200 million business. Read Full Article 
Bloomberg Picks JWTFebruary 19, 2010 Bloomberg has chosen WPP's JWT following a months-long search for a shop to handle media and creative duties. Read Full Article 
SapientNitro Adds Chrysler DigitalFebruary 19, 2010 SapientNitro has bested longtime incumbent Organic to win lead digital duties for Chrysler, including the Dodge, Jeep and Ram nameplates. Read Full Article 
4 Prep for YellowPages FinalFebruary 18, 2010 Four shops are preparing for final presentations in a review of creative duties on YellowPages.com, which could spend $50 million on ads this year. Read Full Article 
Stanley Steemer Returns to Y&LFebruary 18, 2010 Stanley Steemer has returned its national ad assignment to Young & Laramore, the independent Indianapolis-based agency said today. Read Full Article
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Century 21 Picks MRM, Mullen
March 10, 2010
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