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Sport Chalet Picks TM

November 20, 2008

DALLAS IPG's TM Advertising said it has expanded its relationship with specialty retailer Sport Chalet, adding creative chores and strategic planning to the media buying and planning duties it picked up last year. Read Full Article

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HP Unit Eyes 3 in Global Review

November 19, 2008

NEW YORK Hewlett-Packard has cut to three holding companies in its review of global marketing services for its Technology Solutions Group, sources said. Still contending are teams from Omnicom, WPP and Havas, said sources. The assignment includes traditional advertising, direct marketing, search-engine marketing, interactive efforts and media duties. Total estimated account revenue is $100 million-plus. Read Full Article

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Updated: CBS Taps OMD for Media

November 19, 2008

NEW YORK CBS has awarded its media planning and buying chores across all traditional and digital platforms to Omnicom Group's OMD without a review. The client spent $135 million last year on ads. Read Full Article

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Pepsi Moves From BBDO to TBWA\C\D

November 17, 2008

NEW YORK PepsiCo is shifting lead U.S. creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWA\Chiat\Day. Major media spending on the Pepsi and Diet Pepsi brands exceeded $90 million last year. Read Full Article

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Levi's Looks at 6 Shops in Creative Review

November 14, 2008

NEW YORK Six agencies are competing to handle U.S creative duties on Levi's, sources said. Sources identified the shops as Omnicom Group units Cutwater and Goodby, Silverstein & Partners, both in San Francisco; WPP Group units Young & Rubicam and Ogilvy & Mather, both in New York; and independents Wieden + Kennedy in Portland, Ore., and Anomaly in New York. The client spends about $80 million annually on ads. Read Full Article

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Crispin Adds Microsoft's Zune

November 14, 2008

NEW YORK Microsoft has moved creative on its Zune business to roster shop MDC Partners' Crispin Porter + Bogusky. The client spends about $40 million annually on ads backing the MP3 player. Read Full Article

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Grey Picks Up BMW Regional Biz

November 14, 2008

NEW YORK BMW of North America has consolidated creative duties on its regional dealer advertising at Grey West in San Francisco after a review, the client confirmed today. Major media spending is estimated at $80 million. Read Full Article

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Puma Shifts Creative to Droga5

November 13, 2008

BOSTON Athletic footwear company Puma hired Droga5 as its lead global creative partner without a review. Overall ad spending tops $100 million annually.
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BMW Eyes 5 for Media

November 13, 2008

NEW YORK BMW has identified five agencies to compete in the final round of its media review, the client has confirmed.
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Nokia Moves Nseries to Wieden

November 13, 2008

BOSTON Independent Wieden + Kennedy has won ad chores on Nokia's Nseries following a review. Wieden was already a Nokia roster shop and overcame incumbent Lowe to take the business.
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Cadbury Selects Horizon, Cossette for Media

November 12, 2008

NEW YORK Cadbury Adams has selected independent shop Horizon Media to handle U.S. planning and buying duties, both traditional and digital, after a review, the client has confirmed. The client has also tapped Cossette of Quebec City to handle Canadian media.
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Philippines Tourism Partners With MTV

November 12, 2008

NEW YORK Looking to lure young adventure travelers, the Philippines Department of Tourism is partnering with MTV. Read Full Article

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Noodles and Company Taps Carmichael Lynch

November 10, 2008

BOSTON Carmichael Lynch in Minneapolis said it has added creative and media chores for Noodles & Company following a review. Read Full Article

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A Vanguard Approach

November 10, 2008

NEW YORK Add The Vanguard Group to the growing list of financial services players that are reexamining their advertising accounts this year. Read Full Article

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Outback Taps Lowe for Creative

November 06, 2008

NEW YORK Outback Steakhouse has selected Interpublic Group's Lowe here to handle creative duties on its ad account after a review. Major media spending on the brand totaled $90 million last year. Read Full Article

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WPP, IPG Take J&J's U.S. Creative

November 05, 2008

NEW YORK Johnson & Johnson, after a review, has consolidated U.S. creative duties on more than 35 prescription drug brands at WPP and IPG. Estimated total revenue on the business exceeds $100 million. Read Full Article

Software Firm Infor Taps PJA

November 04, 2008

BOSTON Infor, a business software firm in Alpharetta, Ga., that provides enterprise asset management, planning and supply-chain products, has tapped independent PJA for advertising chores following a review, the agency said today. Read Full Article

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OMD Picks Up $1 Bil. Renault-Nissan EMEA

November 03, 2008

NEW YORK Renault-Nissan has consolidated its $1 billion Europe, Middle East and Africa media account with Omnicom's OMD, which already handled the Nissan portion of the business. Read Full Article

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Hill, Holliday Adds More Dunkin'

November 03, 2008

BOSTON Interpublic Group's Hill, Holliday has expanded its relationship with Dunkin' Donuts, adding digital media planning and buying for the client, which had previously used Studiocom for those duties. Read Full Article

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GM's Sirius XM Biz to McCann

November 03, 2008

DETROIT GM has tapped McCann Erickson's office in Birmingham, Mich., already a client roster shop, to promote the use of Sirius XM Radio to owners of new and certified used GM vehicles, the agency confirmed today. Read Full Article

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DDB Welcomes AT&T's B-to-B

October 31, 2008

NEW YORK AT&T is shifting creative duties on its business-to-business advertising to DDB, AT&T has confirmed. Sources estimated billings at about $120 million. The bulk of the business is coming out of Rodgers Townsend in St. Louis, which worked on the client's wired and Real Yellow Pages segments. BBDO in Atlanta recently started handling wireless b-to-b chores that now shift to DDB as well. All three agencies are units of Omnicom Group. Read Full Article

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Updated: Levi's Hires OMD

October 31, 2008

NEW YORK Levi's has hired OMD for media chores. Sources said the business was awarded after Levi's failed to come to terms with Zenith Media on a contract, an assertion that Levi's has flatly denied. (A Levi's spot is shown.) Read Full Article

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NYSE Euronext Hires Havas Shops

October 31, 2008

NEW YORK Euro RSCG and MPG have been selected to handle global creative and media, respectively, for NYSE Euronext after a review, per sources. Billings are $25-30 million. Read Full Article

HomeAway Taps Publicis, Digitas

October 30, 2008

LOS ANGELES Publicis and Digitas have added online vacation rental company HomeAway to their rosters, according to the agencies. The Seattle agency will handle global brand strategy and creative, and Digitas in New York will lead online creative and media. Read Full Article

Zimmerman Adds Lane Bryant

October 30, 2008

LOS ANGELES Zimmerman Advertising has added creative and media duties for Lane Bryant and Dental Works' brands DentalCare Partners and Dental One. The assignments follow recent reviews. Read Full Article

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