SPECIAL REPORTS
Web Video Producers Anxious at OnfrontNYC Confab
More than a few attendees complained about how tough it was in the current economic climate—not to mention early life stage of the medium—to get advertisers' attention
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More than a few attendees complained about how tough it was in the current economic climate—not to mention early life stage of the medium—to get advertisers' attention
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Special Report: The Programmers
Of the broadcast lineups, ABC is the most aggressive, CBS and Fox are the safest, NBC has improved, and The CW is on the right track.
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Of the broadcast lineups, ABC is the most aggressive, CBS and Fox are the safest, NBC has improved, and The CW is on the right track.
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Special Report: TV Matchups
Mediaweek's Marc Berman takes on the new programming season night by night. Which networks are the real winners?
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Mediaweek's Marc Berman takes on the new programming season night by night. Which networks are the real winners?
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Special Report: African Americans on Broadcast
Fox this fall will be the only broadcast network to offer prime-time shows featuring primarily African-American casts.
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Fox this fall will be the only broadcast network to offer prime-time shows featuring primarily African-American casts.
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Special Report: Putting on Brave Faces
Relentless optimists, the two major Hispanic broadcast networks, Univision and Telemundo, continue to aggressively pitch the power of national TV—or at least their particular brand of it—to advertisers in the current upfront sales marketplace. The problem is, just as with their English-language network competitors, both networks realize it’s most likely going to be a down year in revenue.
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Relentless optimists, the two major Hispanic broadcast networks, Univision and Telemundo, continue to aggressively pitch the power of national TV—or at least their particular brand of it—to advertisers in the current upfront sales marketplace. The problem is, just as with their English-language network competitors, both networks realize it’s most likely going to be a down year in revenue.
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Upfront Players: Who's Got the Juice?
With more than $18 billion of marketing dollars looking for the right vehicles to deliver results in this year’s upfront marketplace, there’s no better time than now to have a road map of the relative strengths and weaknesses of this year’s major media players. We’re happy to provide you with a cheat sheet of sorts, featuring those companies with either the most to offer or the biggest changes from last year. (Considering the volume of content working for share of the upfront marketplace, this is by no means an exhaustive list.)
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With more than $18 billion of marketing dollars looking for the right vehicles to deliver results in this year’s upfront marketplace, there’s no better time than now to have a road map of the relative strengths and weaknesses of this year’s major media players. We’re happy to provide you with a cheat sheet of sorts, featuring those companies with either the most to offer or the biggest changes from last year. (Considering the volume of content working for share of the upfront marketplace, this is by no means an exhaustive list.)
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Upfront Brand and Market Planning
While our latest annual look at ad spending in major consumer categories is full of predictable bad news that follows this trickle-down effect, keep reading. The fact is, while a rosy picture is hard to find, there are glimmers of hope in many segments. While it may be true that Big Pharma has decided to cut much of its ad spending (Americans who've lost their jobs are also, the reasoning goes, losing their health benefits), other categories are -- albeit cautiously -- buying air time.
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While our latest annual look at ad spending in major consumer categories is full of predictable bad news that follows this trickle-down effect, keep reading. The fact is, while a rosy picture is hard to find, there are glimmers of hope in many segments. While it may be true that Big Pharma has decided to cut much of its ad spending (Americans who've lost their jobs are also, the reasoning goes, losing their health benefits), other categories are -- albeit cautiously -- buying air time.
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The 2009 Cable Hot List
As the television industry’s big and small players prepare to paint themselves in the most positive light for the annual $18 billion upfront buying bonanza, the early bets are on the cable industry to come out pretty well as a whole.
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As the television industry’s big and small players prepare to paint themselves in the most positive light for the annual $18 billion upfront buying bonanza, the early bets are on the cable industry to come out pretty well as a whole.
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Cable Report: Up the Food Chain
Discovery wants Animal Planet to become a top-tier cable network by giving its programming some teeth to get the job done.
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Discovery wants Animal Planet to become a top-tier cable network by giving its programming some teeth to get the job done.
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Cable Report 2008: Hot List and Profile of Jeff Gaspin
Going into this year's upfront, the major cable networks are well-positioned to gain market share in ad dollars, a direct result of their gain in audience share. Our first-ever Cable Hot List, compiled by senior editor Anthony Crupi, highlights 10 networks with the strongest mojo--from No. 1 USA's hit-making prowess to No. 10 E!'s ability to whip up pop-culture dreck into a tasty paté.
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Going into this year's upfront, the major cable networks are well-positioned to gain market share in ad dollars, a direct result of their gain in audience share. Our first-ever Cable Hot List, compiled by senior editor Anthony Crupi, highlights 10 networks with the strongest mojo--from No. 1 USA's hit-making prowess to No. 10 E!'s ability to whip up pop-culture dreck into a tasty paté.
Full Story
