BROADCAST
NBC Presents Its Premiere Dates
NBC has announced the following fall 2009 series and season premiere dates.
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NBC has announced the following fall 2009 series and season premiere dates.
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Updated: NBC, GroupM Poised to Open Upfront Market, Sources Say; GroupM Denies
The television upfront marketplace is starting to move after being stalled for more than a month, with NBC Universal and GroupM close to finalizing a major deal for next season.
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The television upfront marketplace is starting to move after being stalled for more than a month, with NBC Universal and GroupM close to finalizing a major deal for next season.
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CBS Releases Premiere Dates
CBS has released its list of season and series premiere dates for the 2009-10 television season.
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CBS has released its list of season and series premiere dates for the 2009-10 television season.
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A few years back when Friends anchored NBC’s “Must See” Thursday comedy lineup that dominated network TV ratings, media buyers used to tell stories about how some clients would threaten to find another agency if they didn’t get their ads placed in the show during the upfront market. Happily for buyers, no network commands that kind of clout anymore.
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Fox has announced the following season/series premiere dates for the 2009-10 season.
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CABLE
Digital Content NewFront Offers Up 'Soapbox' Sessions
Reps from independent productions firms like Revision3 and EQAL and distributors/aggregators like CBS Interactive and Deca, presented clips of a slew of potential Web series
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Reps from independent productions firms like Revision3 and EQAL and distributors/aggregators like CBS Interactive and Deca, presented clips of a slew of potential Web series
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Turner's Adult Swim to Party Like it's…2007
Rather than subject buyers to a projected sales pitch, the Turner network is throwing a rager, inviting the agency decision-makers to kick back with a special performance by Auto-Tune pioneer T-Pain
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Rather than subject buyers to a projected sales pitch, the Turner network is throwing a rager, inviting the agency decision-makers to kick back with a special performance by Auto-Tune pioneer T-Pain
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Turner Taps Top Talent as it Tilts at Broadcast Nets
As a means to hammer home the argument that TNT functions as a sixth broadcast network, the channel is investing in more A-list material, prepping series by the likes of Mark Burnett, Jerry Bruckheimer, Ray Romano and Steven Spielberg
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As a means to hammer home the argument that TNT functions as a sixth broadcast network, the channel is investing in more A-list material, prepping series by the likes of Mark Burnett, Jerry Bruckheimer, Ray Romano and Steven Spielberg
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In a note to investors released Wednesday morning, Bank of America analyst Jessica Reif Cohen said she predicts a 5 percent drop in sellout across the five broadcast nets, with pricing likely to remain flat versus the 2008-09 upfront
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Speaking at the network’s upfront presentation in midtown Manhattan Tuesday morning, Ed Erhardt, president, ESPN/ABC Sports customer marketing and sales, said the cultural appeal of sports programming transcends male demos
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SPECIAL REPORTS
Web Video Producers Anxious at OnfrontNYC Confab
More than a few attendees complained about how tough it was in the current economic climate—not to mention early life stage of the medium—to get advertisers' attention
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More than a few attendees complained about how tough it was in the current economic climate—not to mention early life stage of the medium—to get advertisers' attention
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Special Report: The Programmers
Of the broadcast lineups, ABC is the most aggressive, CBS and Fox are the safest, NBC has improved, and The CW is on the right track.
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Of the broadcast lineups, ABC is the most aggressive, CBS and Fox are the safest, NBC has improved, and The CW is on the right track.
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Special Report: TV Matchups
Mediaweek's Marc Berman takes on the new programming season night by night. Which networks are the real winners?
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Mediaweek's Marc Berman takes on the new programming season night by night. Which networks are the real winners?
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Fox this fall will be the only broadcast network to offer prime-time shows featuring primarily African-American casts.
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Relentless optimists, the two major Hispanic broadcast networks, Univision and Telemundo, continue to aggressively pitch the power of national TV—or at least their particular brand of it—to advertisers in the current upfront sales marketplace. The problem is, just as with their English-language network competitors, both networks realize it’s most likely going to be a down year in revenue.
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