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NBC Presents Its Premiere Dates
NBC has announced the following fall 2009 series and season premiere dates.
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NBC has announced the following fall 2009 series and season premiere dates.
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Updated: NBC, GroupM Poised to Open Upfront Market, Sources Say; GroupM Denies
The television upfront marketplace is starting to move after being stalled for more than a month, with NBC Universal and GroupM close to finalizing a major deal for next season.
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The television upfront marketplace is starting to move after being stalled for more than a month, with NBC Universal and GroupM close to finalizing a major deal for next season.
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CBS Releases Premiere Dates
CBS has released its list of season and series premiere dates for the 2009-10 television season.
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CBS has released its list of season and series premiere dates for the 2009-10 television season.
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The Good, the Bad & the Ugly
A few years back when Friends anchored NBC’s “Must See” Thursday comedy lineup that dominated network TV ratings, media buyers used to tell stories about how some clients would threaten to find another agency if they didn’t get their ads placed in the show during the upfront market. Happily for buyers, no network commands that kind of clout anymore.
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A few years back when Friends anchored NBC’s “Must See” Thursday comedy lineup that dominated network TV ratings, media buyers used to tell stories about how some clients would threaten to find another agency if they didn’t get their ads placed in the show during the upfront market. Happily for buyers, no network commands that kind of clout anymore.
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Fox Unveils 2009-10 Season, Series Premiere Dates
Fox has announced the following season/series premiere dates for the 2009-10 season.
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Fox has announced the following season/series premiere dates for the 2009-10 season.
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ABC Announces Series Premiere Dates for 2009-10 Slate
ABC has announced the following series premiere dates for the 2009-10 season. A quick note: Returning Brothers & Sisters and new drama Eastwick, which is scheduled for Wednesdays at 10 p.m., were not listed on ABC’s release.
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ABC has announced the following series premiere dates for the 2009-10 season. A quick note: Returning Brothers & Sisters and new drama Eastwick, which is scheduled for Wednesdays at 10 p.m., were not listed on ABC’s release.
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Upfront Market: Auto Spend Driven Down This Year
With General Motors and Chrysler, two of Detroit's so-called Big Three carmakers in Chapter 11 proceedings, it's not a huge surprise that auto spending in this year's upfront market is expected to be down sharply.
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With General Motors and Chrysler, two of Detroit's so-called Big Three carmakers in Chapter 11 proceedings, it's not a huge surprise that auto spending in this year's upfront market is expected to be down sharply.
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Hurry Up and Wait: Market's Still Stalled
In recent years, the July 4 holiday marked the endpoint of the upfront pub crawl. This time around, buyers and sellers are braced for a long day’s journey into night, and most network executives believe the serious elbow-bending (and arm twisting) won’t begin until the week before Independence Day.
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In recent years, the July 4 holiday marked the endpoint of the upfront pub crawl. This time around, buyers and sellers are braced for a long day’s journey into night, and most network executives believe the serious elbow-bending (and arm twisting) won’t begin until the week before Independence Day.
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Digital Content NewFront Offers Up 'Soapbox' Sessions
Reps from independent productions firms like Revision3 and EQAL and distributors/aggregators like CBS Interactive and Deca, presented clips of a slew of potential Web series
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Reps from independent productions firms like Revision3 and EQAL and distributors/aggregators like CBS Interactive and Deca, presented clips of a slew of potential Web series
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Digitas' NewFront: Current TV's Gore Touts Viewer Created Ads
Ad agency creative executives beware: if Al Gore is right, your services might not be needed much longer.
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Ad agency creative executives beware: if Al Gore is right, your services might not be needed much longer.
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Make-or-Break Time for Online Video Players
Online video was scarcely discussed during the recent round of TV upfront presentations. But the 2009 upfront season is shaping up to be make-or-break time for the crowded lineup of pure digital video purveyors, said industry insiders, as many look to aggressively court advertisers during this traditional time of heavy video spending.
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Online video was scarcely discussed during the recent round of TV upfront presentations. But the 2009 upfront season is shaping up to be make-or-break time for the crowded lineup of pure digital video purveyors, said industry insiders, as many look to aggressively court advertisers during this traditional time of heavy video spending.
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All Quiet on the Upfront Front
For now, it remains mostly quiet on the upfront front. The gap between what buyers want to pay and what sellers are willing to accept is still wide. Many buyers are looking for rate cuts, versus a year ago. So far, sellers are resisting.
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For now, it remains mostly quiet on the upfront front. The gap between what buyers want to pay and what sellers are willing to accept is still wide. Many buyers are looking for rate cuts, versus a year ago. So far, sellers are resisting.
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MyNetworkTV Upfront: Five Nights of Off-Net Shows in Prime
MyNetworkTV has confirmed its five-night prime-time schedule this fall, with the former home of serialized telenovelas and nonscripted programming now an arena for off-network product.
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MyNetworkTV has confirmed its five-night prime-time schedule this fall, with the former home of serialized telenovelas and nonscripted programming now an arena for off-network product.
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Viacom's CEO Dauman Predicts Long-Lasting Upfront Ad Market
Viacom president and CEO Philippe Dauman predicted a drawn-out upfront advertising market Wednesday and reiterated that ad sales have stabilized in recent weeks.
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Viacom president and CEO Philippe Dauman predicted a drawn-out upfront advertising market Wednesday and reiterated that ad sales have stabilized in recent weeks.
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Upfronts: Bracing for the Worst, Offering the Best
Despite the troubled economy, most advertisers are not drastically cutting their national TV ad budgets for next season, a signal that may bode well for the broadcast networks—if they don’t take hard-line positions regarding rate increases.
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Despite the troubled economy, most advertisers are not drastically cutting their national TV ad budgets for next season, a signal that may bode well for the broadcast networks—if they don’t take hard-line positions regarding rate increases.
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Development Season: Winners and Losers
Buyers called this one of the best development seasons they’ve seen in a long time, making it hard to pick losers. But some of this year’s incoming freshmen were better-looking than others.
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Buyers called this one of the best development seasons they’ve seen in a long time, making it hard to pick losers. But some of this year’s incoming freshmen were better-looking than others.
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Upfront Week: You'll Laugh, You'll Cry
With another upfront week behind us and the networks and media buyers polishing their marketing weaponry for the coming season, some $18 billion in advertisers’ budgets stand ready to be spent. But unless you’ve had your computer unplugged since the recession started, you know that analysts have been predicting a big correction for some time now. Will this year be it? Well, like the lawyers say, it depends.
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With another upfront week behind us and the networks and media buyers polishing their marketing weaponry for the coming season, some $18 billion in advertisers’ budgets stand ready to be spent. But unless you’ve had your computer unplugged since the recession started, you know that analysts have been predicting a big correction for some time now. Will this year be it? Well, like the lawyers say, it depends.
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Upfront TV: Talking The CW; Broadcast Upfront Wrap
As Mediaweek reported from The CW's upfront presentation (May 21), the network is sticking with its theme of targeting young females, introducing three new series next fall—all dramas—with changes impacting four of its now five nights of the week.
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As Mediaweek reported from The CW's upfront presentation (May 21), the network is sticking with its theme of targeting young females, introducing three new series next fall—all dramas—with changes impacting four of its now five nights of the week.
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Broadcast Upfronts in a Nutshell
If one show stands out as the most dramatic non-renewal in recent memory, it's CBS' Without a Trace. The drama will vanish after seven seasons, while several series with similar or worse pedigrees and ratings won't.
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If one show stands out as the most dramatic non-renewal in recent memory, it's CBS' Without a Trace. The drama will vanish after seven seasons, while several series with similar or worse pedigrees and ratings won't.
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Univision Upfront: World Cup, Novelas, Reality Take Top Billing
The 2010 World Cup, new novelas and reality shows all play key roles in Univision’s program development for the 2009-10 season, the network said late Thursday.
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The 2010 World Cup, new novelas and reality shows all play key roles in Univision’s program development for the 2009-10 season, the network said late Thursday.
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Upfront TV: An In-Depth Look at CBS's Upfront Presentation
As we found out earlier this week at the CBS upfront, the network had a fairly conservative new schedule for the fall, introducing just three new dramas and one new comedy. Marc Berman interviewed Shari Anne Brill, senior vp of Carat, immediately after the event to get her thoughts on the presentation, programming and schedule changes.
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As we found out earlier this week at the CBS upfront, the network had a fairly conservative new schedule for the fall, introducing just three new dramas and one new comedy. Marc Berman interviewed Shari Anne Brill, senior vp of Carat, immediately after the event to get her thoughts on the presentation, programming and schedule changes.
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Broadcast Upfronts by the Numbers
After a typically frantic upfront presentation week, in which the major broadcast networks presented their fall-season wares, Marc Berman covers the notable stats.
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After a typically frantic upfront presentation week, in which the major broadcast networks presented their fall-season wares, Marc Berman covers the notable stats.
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Google Hits Upfront Marketplace
Google TV Ads has begun booking upfront deals with major agencies and advertisers for the first time.
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Google TV Ads has begun booking upfront deals with major agencies and advertisers for the first time.
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The CW Upfront: Three New Series, Changes on Four Nights
Sticking with its theme of targeting young females, The CW will introduce three new series next fall—all dramas—with changes impacting four of its now five nights of the week. (Sunday, as a reminder, has been handed back to the affiliated stations.)
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Sticking with its theme of targeting young females, The CW will introduce three new series next fall—all dramas—with changes impacting four of its now five nights of the week. (Sunday, as a reminder, has been handed back to the affiliated stations.)
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Upfront TV: Discussing ABC's Upfront Presentation
ABC announced an aggressive fall lineup, including a Wednesday slate of all-new programming, on May 19 at Lincoln Center. The Disney-owned network heavied up on a raft of new comedies, screening the entire pilot episode of one of them, Modern Family, at the upfront.
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ABC announced an aggressive fall lineup, including a Wednesday slate of all-new programming, on May 19 at Lincoln Center. The Disney-owned network heavied up on a raft of new comedies, screening the entire pilot episode of one of them, Modern Family, at the upfront.
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