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Lowe's employees star in current spots.

Employee Benefits: Workers as Brand Ambassadors

March 15, 2010

In the battle to win over consumers during difficult economic times, marketers are sending their employees to the front lines. The trend seems to be accelerating. Last week, Zappos introduced a new pitch with puppets fronting actual recordings of employee-customer service calls. Last month, Lowe's launched a campaign with store associates advising cash-strapped DIY consumers. Those campaigns come after several others celebrating the rank and file.

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EV W

SXSW: Twitter's Ad Platform That Isn't

March 15, 2010

Twitter was widely expected to take the wraps off its ad platform at South by Southwest. Instead, CEO Evan Williams threw the crowd for a loop.

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digital

FCC Readies 'Broadband Plan'

March 15, 2010

The goal is to make the Internet the dominant medium by connecting the nation with high-speed, affordable broadband access.

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NCIS

Upfront Posturing Has Early Start

March 15, 2010

The TV networks may be predicting double-digit price hikes, but the buyers aren't biting.

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whoopi

Whoopi: Loud and Proud

March 14, 2010

An unsinkable Whoopi Goldberg on female incontinence.

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tony

Race to Relevance

— Tony Quin

In the third wave of the modern ad business, the winners will come from both sides.

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KUNZ

Gadgets: Ad Land's Newest Inventory

— Ben Kunz

In a tech-morphing landscape, one-off digital efforts have lost their impact. What's a brand to do?

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