Mr. Clean appears in a Xerox spot. Brand Icons 'Guest Star' in Xerox CampaignSeptember 02, 2010 Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. 
Google, AOL Extend Search PactSeptember 02, 2010 Google and AOL have agreed to remain search partners for the next five years. Plus, AOL will distribute content on YouTube. 
Apple Goes Social With PingSeptember 02, 2010 Apple dives head first into social media with Ping, an offering comparable to Facebook or Twitter for music lovers. 
Ease of Use Drives Online Car SalesSeptember 02, 2010 Forget edgy, brand-centric design. To sell more cars online, automaker sites must be, simply, easier to use.
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Jimmy Dean's Morning GloriesAugust 31, 2010 Our ad critic, Barbara Lippert, shines some light on the advertiser's campy breakfast crusaders. |
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