Lowe's employees star in current spots. Employee Benefits: Workers as Brand AmbassadorsMarch 15, 2010 In the battle to win over consumers during difficult economic times, marketers are sending their employees to the front lines. The trend seems to be accelerating. Last week, Zappos introduced a new pitch with puppets fronting actual recordings of employee-customer service calls. Last month, Lowe's launched a campaign with store associates advising cash-strapped DIY consumers. Those campaigns come after several others celebrating the rank and file. 
SXSW: Twitter's Ad Platform That Isn'tMarch 15, 2010 Twitter was widely expected to take the wraps off its ad platform at South by Southwest. Instead, CEO Evan Williams threw the crowd for a loop. 
FCC Readies 'Broadband Plan'March 15, 2010 The goal is to make the Internet the dominant medium by connecting the nation with high-speed, affordable broadband access. 
Upfront Posturing Has Early StartMarch 15, 2010 The TV networks may be predicting double-digit price hikes, but the buyers aren't biting.
This site requires flash player 8 or higher.
|
|||||||||||||||||||||
|
|
|
|
|
|
|
|
||||||||||||
|
  Media Job Market is you primary source for finding successful advertising and media careers. Latest Job:
|
||||||||
| |||||||||
ADVERTISEMENT
ADWEEK CREATIVE NEWSLETTER
Get weekly updates about the latest and best in creative: the work, the process and the community.
