conference agenda

DAY ONE - MAY 12, 2010

11:00 - 12:00PM
REGISTRATION

12:00PM
WELCOME ADDRESS
Michael Bürgi, Editor in Chief and Associate Publisher, Mediaweek

12:00 – 12:30PM
KEYNOTE Q&A WITH NICK CANNON, CHAIRMAN, TEENNICK

12:35 - 1:30PM
PANEL: CONNECTING WITH THE SOCIAL SIDE OF TEENS
Growing up with their laptops, smartphones and iPods and fueled with creativity, teens embrace new technology faster than any other generation. Discover how to utilize new and existing technology, integrate social media into gameplay, social networking sites for teens, and advertisements they respond to.
Colin Burns, Social Media Manager, Chipotle Mexican Grill
Christian Busch, General Manager, Alloy Digital, a division of Alloy Media + Marketing
Stephanie Cohen, Editorial Director, JSYK.com, AOL
Moderated by Brian Morrissey, Digital Editor, Adweek

1:35 - 2:25PM
PANEL: CREATING A COOL RETAIL EXPERIENCE
Despite all the hype about online media, teens don't just hang out online - they still go to actual physical spaces to interact. But how do you become one of those cool spaces? Here's a look at what works and what doesn't when it comes to engaging teens.
Scott Hess, Vice President of Insights, TRU
John Kirkpatrick, SVP & Chief Music Officer, ShockHound and Hot Topic
Moderated by Todd Wasserman, Editor, Brandweek

3:00 – 3:15PM
NETWORKING BREAK

3:15 – 4:00PM
CONVERSE CASE STUDY: TURN UP THE MUSIC TO TARGET TEENS
Partnering with the right band is a great way to target a particular audience. Converse CMO, Geoff Cottrill talks about their unique take on reaching teens with music.
Jon Cohen, Co-CEO, Cornerstone
Geoff Cottrill, Chief Marketing Officer, Converse
Rob Stone, Co-CEO, Cornerstone

4:55 – 6:00PM
TEEN BOY PANEL
This panel of teen boys will share their true feelings about mobile, fashion, social networking, TV, music, movies, gaming, and much more. Find out what they're connecting to and the best ways to bring your brand into their world.
Moderated by Doug Akin, Managing, Partner, Mr. Youth

6:00 – 7:00PM
MARTEENI HOUR NETWORKING RECEPTION

DAY TWO – MAY 13, 2010

8:00 - 9:00AM
REGISTRATION & CONTINENTAL BREAKFAST

9:00 - 9:30AM
OPENING KEYNOTE INTERVIEW

9:35 - 10:30AM
PANEL: MYTHS & REALITIES OF TEEN MEDIA USAGE
The media universe continues to expand and social networks are playing an increasingly important role. Cross-platform engagement will be critical to stay connected with today’s super-communicators. By challenging popular assumptions about teens you’ll discover how to develop the best strategy around teens and media.
Moderated by Michael Bürgi, Editor in Chief and Associate Publisher, Mediaweek

10:30 – 10:45AM
NETWORKING BREAK

10:45 – 11:45AM
PANEL: GAME ON! THE ACTION-PACKED WORLD OF SOCIAL GAMING
In-game advertising isn't new, but its changing ways are reaching more and more hard-core teen gamers and gaining superior results across multiple gaming platforms. How can this pure engagement strategy work for your brand? Get in on the action and weave your brand into social gaming or decorate the in-game environment with your marketing message.
Benjamin Palmer, Chief Executive Officer, Barbarian Group

11:50 – 12:30PM
ANTICIPATING TEEN TRENDS
The world of teen is always changing. What are their current wants and needs? What will be the breakout trends of 2010? Will Twilight be hot or not? This presentation will focus on developing and launching innovative products and services for teens in today's interesting retail climate, as well as launch strategies including social media.
Tina Wells, Chief Executive Officer, Buzz Marketing Group

12:30 – 2:00PM
NETWORKING LUNCHEON

2:00 – 3:00PM
PANEL: PUT YOUR BRAND IN THEIR HANDS
Experts review campaigns that truly harness the power of mobile to reach teens. Learn how to leverage mobile app branding opportunities and put your message right in the hands of virtually every teenager.
Rob Gonda, Director, Digital Strategy, Sapient
Alexandre Mars, Chief Executive Officer, Phonevalley

3:30 – 3:45PM
NETWORKING BREAK

3:55 – 5:00PM
TEEN GIRL PANEL
This panel of teen girls will share their true feelings about mobile, fashion, social networking, TV, music, movies, gaming, and much more. Find out what they're connecting to and the best ways to bring your brand into their world.
Moderated by Matt Palmer, EVP & General Manager, Stardoll