Marketing to Women
Purchasing Power with a New Set of Values
November 4, 2009
Chicago
With female consumers controlling 85 percent of all purchase decisions, responsible for $7 trillion in spending, and 78 percent of women considering purchases more carefully, a woman’s wallet is more influential than ever before.
After taking in these staggering statistics, it’s hard for brands not to ask themselves, "How do we effectively market to women who are making independent, big-ticket purchasing decisions?"
On November 4, AdweekMedia and marketing to women experts will help answer this question and more. At this one- day conference, attendees will learn how to:
- Successfully segment the female audience making your target market feel they are in on the conversation and heard
- Utilize women’s unique relationship with social media and predict how it motivates their purchasing decisions
- Discover how and why women are incorporating healthy lifestyle trends into their families’ everyday lives; which can translate into growth for your brand
- Map out women’s purchasing decisions and what brands need to do to make the final sale
Only AdweekMedia can offer you this opportunity to find out what women really think and how it steers their wallets!
