FOR IMMEDIATE RELEASE
Contact:
Hannah Plotkin, hannah@rosengrouppr.com, 646.695.7045
Mars and Venus Collide in Chicago November 3-4:
AdweekMedia Presents Marketing to Men,
Introduces Marketing to Women
— Conferences Delve into the Unique Strategies behind Appealing to Two Distinctly Powerful Consumer Groups —
New York, NY (September 8, 2009) – Equal… but separate, this November, AdweekMedia continues its unique investigation of marketing to men with Marketing to Men 18-34 and launches its first-ever Marketing to Women, delving into the strategies and insights for marketing to this decision-making demographic. The back-to-back one-day conferences will take place at The Westin Michigan Avenue in Chicago, with the fifth annual Marketing to Men on November 3 and the premier Marketing to Women on November 4.
This year’s Marketing to Men 18-34 defines the unique masculinity of today’s male consumer, and explores how brands can connect with men through multi-platform marketing strategies. Attendees will gain insight into the trends driving men’s behaviors and attitudes toward fashion, gaming, music, technology, entertainment, and health. Specific discussion topics include:
- Penetrating the male psyche through any and all media they consume
- Leveraging current trends in music to invigorate advertising and branding
- Urging interaction between your brand and the new crop of male consumers
- Listening to what guys are really saying about your brand and use it to grow brand awareness and shift consumer thinking
- Targeting men's "everyday guy" with poignant marketing messaging
AdweekMedia has recruited speakers across a wide spectrum of industries, each providing unique insight into their strategic relationship with the ever-important male consumer. They include:
Confirmed Keynote:
- Brooks Boyer , Vice President and Chief Marketing Officer, Chicago White Sox
Speakers:
- Jon Cohen, Co-CEO, Cornerstone @faderfam
- Mike Dwyer, AXE Marketing Director, Unilever
- Todd Fischer, Manager of National Sponsorships, State Farm
- Katherine Johnson, SVP, Entertainment Promotions & Marketing, Turner
- Michele Kessler, Vice President of Marketing , Mars Snackfood US
- Grant Leech, Vice President, Miller Lite
- Judy Pomerantz, Senior Marketing Manager for Men's Care, Unilever
- Chris Russo, Chief Executive Officer, Fantasy Sports Ventures
- Rob Stone, Co-CEO, Cornerstone @FADERzero
- Peter Stern, President, Strategic
The allure of the coveted 18-34 year-old male demographic is undeniable, but with female consumers controlling 85 percent of all purchase decisions, responsible for $7 trillion in spending, and 78 percent of women considering purchases more carefully, a woman’s wallet is more influential than ever before. For that reason, AdweekMedia is hosting the first Marketing to Women to help brands answer the question: "How do we effectively market to women who are making independent, big-ticket purchasing decisions?"
On November 4, attendees will learn how to:
- Successfully segment the female audience making your target market feel they are in on the conversation and heard
- Utilize women’s unique relationship with social media and predict how it motivates their purchasing decisions
- Discover how and why women are incorporating healthy lifestyle trends into their families’ everyday lives, which can translate into growth for your brand
- Map out women’s purchasing decisions and what brands need to do to make the final sale
2009 Marketing to Women speakers include:
- Mark Andeer, Vice President of Brand Strategy, OfficeMax
- Leslie Dance, VP, WW Brand Marketing and Communications, Eastman Kodak Company
- Ed Gold, Advertising Director, State Farm
- Gannon Jones, Vice President, Marketing, Frito-Lay North America @lonestarcanuck
- Ann Mack , Director of Trendspotting, JWT
- Mary Murcko, Senior Vice President, Publisher, Prevention
- Jill Nykoliation, President, Juniper Park @JillNyko
- Fiona Pietruski, Chief Marketing Officer, SheSpeaks
- Jennifer Powell, Brand Manager, Jack Daniel Distillery
- Anne Welch , Vice President and Brand Publishing, Elle
For to-the-minute event updates, a full program schedule and registration for Marketing to Men and Marketing to Women, visit www.adweek.com/aw/events/marketingtomen/agenda.html and www.adweek.com/aw/events/marketingtowomen/agenda.html, respectively. Participants can register for one conference for $349 or both days for the special price of $499.
For sponsorship opportunities, please contact john.grosfeld@nielsen.com or 650.759.8728.
For speaking opportunities, please contact rachel.williams@nielsen.com or 646.654.4683.
For press inquiries or to apply for press credentials, please contact Hannah Plotkin at hannah@rosengrouppr.com or 646.695.7045 or visit www.adweek.com/aw/events/marketingtomen/press.jsp.
About Nielsen Business Media
Marketing to Men and Marketing to Women are produced by Nielsen Business Media, a part of The Nielsen Company, a leading information and media company. Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face. With 42 publications, over 135 trade shows and conferences, and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.
Connect with the Marketing to Men community on AdweekMedia Connect; Become a fan on Facebook; Follow Marketing to Men on Twitter; Discuss #awm2m09; Join our group on Linked In.
Connect with the Marketing to Women community on AdweekMedia Connect; Become a fan on Facebook; Follow Marketing to Women on Twitter; Discuss #awm2w09; Join our group on Linked In.
Coming Soon
