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Data Center > Consumer Insight by Mark Dolliver
Social Media Grow UpMarch 08, 2010 An Experian Marketing Services report finds the audience for social-networking sites displaying a less youthful skew than it had a year earlier.More Maybe Teens and Tweens Aren't So Morally Lax After AllMarch 01, 2010 A survey conducted for the Girl Scout Research Institute finds a large and growing constituency for some sorts of self-restraint.More Tracing an Age Shift in Those Who Dine OutMarch 01, 2010 While young adults have cut back sharply on restaurant "supper visits," old folks have kept going, thus elevating their relative importance to the restaurant sector.More For Toyota, the Good News Is a Lack of Interest in NewsMarch 01, 2010 A mid-February survey finds just 15 percent of respondents saying they've been "very closely" following news about the automaker's travails.More Diagnosing HealthcareFebruary 22, 2010 Polling by Franklin & Marshall finds a majority of people who have health-insurance coverage are satisfied with it. But significant numbers of people don't get all the care they need.More Giving Automakers an Opinion-Poll Test DriveFebruary 22, 2010 Ford, Honda and Volkswagen got the highest "favorable" scores in The Economist/YouGov polling.More Not Everyone Is HurtingFebruary 15, 2010 The Economist/YouGov polling rebuts the idea that the recession has slammed everyone's finances, even though the damage does cut across all income brackets.More Eating Healthy, or Maybe Imagining They AreFebruary 15, 2010 Gallup-Healthways Well-Being Index polling finds a large majority of respondents claiming (correctly or otherwise) that they eat healthy "all day."More Which Is More Innovative, Apple or Microsoft?February 15, 2010 In a poll following the iPad's launch, respondents favored Apple on that score -- but not overwhelmingly so.More Watching Television, With or Without a TVFebruary 08, 2010 A Zogby International poll looks at 18-29-year-olds' preferred methods of viewing TV content.More Taking Inventory of the Toy MarketFebruary 08, 2010 It was a good year for building sets, a tough one for "plush."More What Matters In Choosing FoodsFebruary 01, 2010 A Better Homes and Gardens/BrandSpark International survey examines consumers' thinking when it comes to deciding on food purchases.More Americans Remain a People Who JoinFebruary 01, 2010 An AARP study looks at the kinds of organizations to which Americans belong.More Monday MiscellanyFebruary 01, 2010 On bailed-out General Motors, most-wished-for superhero power, and more.More In Bankers We Trust? Not ExactlyJanuary 25, 2010 Exacerbated by those notorious bonuses, public distrust of big banks and other financial institutions remains intense.More Yes, Americans Do Exercise -- Just Not EnoughJanuary 25, 2010 A Gallup-Healthways Well-Being Index report looks at who does and who doesn't get a good amount of weekly exercise.More Rating People's Eagerness for Some Big EventsJanuary 25, 2010 A survey finds majorities of respondents saying they're especially looking forward to the Winter Olympics and the Super Bowl.More Ranking Their AusteritiesJanuary 25, 2010 A BIGresearch survey finds a hierarchy in people's intentions for economizing, with price consciousness about food and clothing purchases atop the list.More Not Ready to Buy Cars OnlineJanuary 25, 2010 Rasmussen Reports polling finds relatively few consumers inclined to buy cars via a cyber-lot.More |
ADVERTISEMENT ADWEEK POLL People Hill, Holliday Taps Herbert for StrategyBoston-based Hill, Holliday has appointed Dirk Herbert as the agency's chief strategy officer. He will report to shop president Karen Kaplan. Herbert joins from Hill's IPG sibling McCann Erickson in San Francisco, where he served as the head of strategy and planning on Microsoft's portfolio of global IT campaigns and HP's consumer PC business. Prior to joining McCann, he co-led the strategy practice on the global IBM account at Ogilvy & Mather. On the client side, he has held senior-level strategy roles at companies like Apple and Disney.  [X+1] Makes AdditionsAudience targeting platform firm [x+1] of New York has announced several new hires and promotions. Mike Dillon (shown), former vp, brand activation marketing at Pepsi N.A., has been named vp, sales for [x+1]'s CPG Connect solution. At Pepsi, Dillon managed a $65 million budget and oversaw development of national promotions, including Super Bowl initiatives and tie-ins with the film Transformers and Madden Gaming/EA Sports. Dave Pollet has been promoted from national sales director to vp, sales. From 2001-05, he was vp, online marketing for Bank of America. Greg Reitman joined [x+1] as director of marketing. Most recently, he was owner and freelance marketing consultant at 30 Second Life Media, where he developed marketing strategies for authors, musicians, filmmakers and others in the creative fields. ADVERTISEMENT
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