Targeting Moms in the Big Game
It's believed that more women than ever watched the Super Bowl this year. (The numbers weren't in yet, but according to the Nielsen Company, in the last 10 years, the percentage of women watching has increased by 8 percent.) At Just Ask a Woman we are tuned into women all year long -- especially moms -- so we decided to find out how the 2010 Super Bowl ads connected with moms since they're the shoppers, the caterers, the living room referees and yes, the growing fan segment.
February 11, 2010
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