Local, Regional Market: Budget under $1 Million
April 06, 2010
So, you’re a TV network looking to build awareness for a series about a familyrun grocery store and you decide to take your message on the road. Naturally, you set up shop at—where else?—the nation’s grocery stores.

Local, Regional Market: Budget over $1 Million
April 06, 2010
Increasingly, Hollywood studios are looking to spawn cultural phenomena by offering audiences an “immersive” experience into the lives of movie characters. For Warner Bros., that meant giving fans of the Batman series a glimpse into Gotham prior to last summer’s release of The Dark Knight.

National Consumer Promotion: Budget under $1 Million
April 06, 2010
Most of the time, when a comedian tells you to hold an apple in your mouth while he prepares to carve two Xs on it with a chainsaw, you should refuse. But in the case of Dos Equis' Most Interesting Show in the World, the gag was all part of the fun.  In fact, it was part of a touring marketing campaign created for the brewer by Mirrorball. The 2008 show was a cavalcade of bizarre and offbeat acts including a Japanese robotic dancer, a Russian contortionist, Venetian burlesque singers and the aforementioned Mark Faje, who bills himself the world's most dangerous comic and does strange things with fruit.

National Consumer Promotion: Budget $1-5 Million
April 06, 2010
Kmart wanted a splashy promotion to urge women to reconsider its apparel brands and establish a chic image. Teaming with Draftfcb, Kmart developed a two-pronged "Style Showoff" program to promote its new line of fashions for 2008.

National Consumer Promotion: Budget over $5 Million
April 06, 2010
Consumers have long observed the snacking rituals of twisting, licking and dunking Oreo cookies. But with the introduction of Double Stuf Racing League in 2008, Nabisco turned those popular pastimes into a sport (of sorts).