Pure Porsche
December 10, 2007
Core values and calculated risks keep the premier luxury brand on course.

The Power of Independence
December 10, 2007
Since the mid-1990s, Porsche has been the most profitable company in the global auto industry, as measured by operating profit as a percentage of revenues. Despite that success, industry analysts from Frankfurt, Germany, to Wall Street have long speculated that Porsche is too small to go it alone; that it will need a large parent such as Daimler, BMW to help it meet the capital demands of the 21st century.

Measuring Brand Value and Values
December 10, 2007
Nurturing the Porsche brand through management decisions has been just as important as how well the engineers turn out the next edition of the 911. Despite its comparatively small size, Porsche in 2004 joined the list of The Top 100 Global Brands as compiled by Businessweek and Interbrand.

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December 10, 2007
Q & A with David Pryor, VP/Marketing, Porsche North America

Porsche AG Chairman Dr. Wendelin Wiedeking
December 10, 2007
Porsche AG chairman Dr. Wendelin Wiedeking recently published his first book, Don't Follow the Crowd: Suggesting a New Approach in Industry and Politics, Piper Verlag GmbH. Wiedeking imparts his thoughts ranging from the Porsche brand to what he thinks of securities analysts and bankers. The following are among the tenets put forth by the chairman.