Marketing To Women 2009
May 18, 2009
Sunday was Suzanne’s birthday, but rather than go out, she and her husband Bob chose to stay in and have a low-key evening. A few days before, they had received a coupon from Morton’s Steakhouse with a midweek “two-for” deal, and they decided to celebrate early and take advantage of the special offer. Since Suzanne lost her job a few months ago, she’s been making many such sacrifices.