What Women Want: the New Terms of Engagement
May 05, 2008
Why is marketing to women so challenging? With blogs, message-boards, social networks and other Internet-based feedback, what women think and want is easily at hand for brands that are listening.

What Women Want: the New Terms of Engagement Part II
May 05, 2008
At any point in their lives, women are powerful consumers. They have more financial and earning power than ever. Studies show they control 80 percent of the purchasing decisions in families.

What Women Want: the New Terms of Engagement Part III
May 05, 2008
Online tools and research methods help marketers focus on engaging women in long-term relationships with their brands, targeting the highest-value customer rather than mass-marketing. Imagine having access to real-time, real-life conversations to help you shape your marketing plans.

What Women Want: the New Terms of Engagement Part IV
May 05, 2008
They're traveling. They're savvy. They're online. They're key decision-makers. Boomer women are vibrant and they have money to spend. Older women see retirement differently; they're interested in longevity and staying healthy longer.