Macy's: an American Icon
October 20, 2008
Exceptional service to both the customer and the community is the core reason Macy's has not just endured for 150 years but risen to the status of American icon, building countless brands along the way and boosting the local media and economies where its stores do business.

Macy's and the Media
October 20, 2008
Macy's was one of the first department stores to bring glossy four-color advertising inserts to newspapers, according to Britt Beemer, chairman, consumer research company America's Research Group, Ltd. "They had a better-quality presentation than virtually anybody else."

The Local Angle
October 20, 2008
Another hallmark of the Macy's brand is its tremendous influence on the communities where it operates, through partnerships with local media, events, and even developing local talent. In Chicago's State Street store, for example, Macy's has sponsored a three-pronged program to support new young designers.

Macy's "five-point" strategy
October 20, 2008
The iconic Macy’s star logo, derived from the North Star that guided the chain’s founder out of a bad storm at sea, represents not only the founder’s past but also the retailer’s intuitive vision and brand leadership

Guiding Stars
October 20, 2008
Stars are objects we use to guide ourselves,but they are also the people we use to guide our fashion and cultural decisions,” observes Ty Montague, co-president and chief creative officer of J. Walter Thompson, Macy’s agency of record. “Macy’s is guiding us with products from stars like Martha Stewart, P. Diddy and Tommy Hilfiger. There’s a beautiful kind of symmetry to what the Macy’s star represents in the cultural landscape.”

Famously Macy's
October 20, 2008
Dustin Hoffman, F. Murray Abraham, Carol Channing and Rachel Ray all worked at the Macy's in Herald Square store early in their adult lives.