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IAB Mixx Awards

Advertising in the Age of Interactive
September 29, 2008
For advertisers, every new medium brings with it new opportunities. Print introduced text and visuals, radio brought sound, and television represented a giant step forward with the moving image. But the Internet is unique. It brings together every component that came before it-audio, still images, text and video-while introducing its own, interactivity.

2008 Awards Gala
September 29, 2008
Serving as emcee of the Mixx Awards Gala held in New York on Sept. 23 was Rob M. Norman, CEO of GroupM Interaction Worldwide.

Why Mixx Matters
September 29, 2008
Past winners on the reputation-boosting, door-opening IMPACT of a Gold Mixx Award