Experiential Marketing: Results of First-Ever XM Survey
November 21, 2007
To take the pulse of the international experiential marketing community in regard to the definition of the methodology itself, the Experiential Marketing Forum (EMF) asked Clickin Research to conduct a survey with marketing and advertising professionals. This report describes the results of that survey.
Experiential Marketing: Take-Aways and Next Steps
November 02, 2007
There is strong agreement that the big play of experiential marketing is engagement. However, there are differences of opinion in exactly what dimension of engagement is accomplished.
What Does "Experiential Marketing" Mean?
November 02, 2007
Professionals are consistent in their association of Experiential Marketing with "sensory experience," "interaction" and "relationship."
Experiential Marketing: How Experiential Marketing Is Being Used
November 02, 2007
Approximately one-third of the respondents said they consider experiential marketing to be the lifeblood and the core of their organizations.
Experiential Marketing: What Are the Most Significant Results Experiential Marketing Can Deliver?
November 02, 2007
The vast majority of professionals think engagement is the strong suit of experiential marketing.
Experiential Marketing: What Risks Are Involved in Using Experiential Marketing?
November 02, 2007
The greatest risks in experiential marketing were reported to be a lack of control and limitations of the impact of event-based tactics.
Experiential Marketing: What Campaign Objectives Can Experiential Marketing Accomplish?
November 02, 2007
Respondents reported that a well-executed experiential marketing concept can make prospects more receptive to other marketing, foster believability and trust, motivate consumers with the urge to respond, stimulate voluntary brand engagement, use the conversation of interaction to convert prospects to customers, and transfer ownership of the brand to the consumer.
