Del Monte Bows 'Fruit Undressed'November 20, 2008 NEW YORK Del Monte Foods is spending more than $20 million on a new online and print campaign in an effort to undress its fruit. Suitably tagged as "Fruit Undressed," the campaign is a bold move for the San Francisco-based client. Read Full Article 
Modernista! Tries Virtual Globes for Hearts on FireNovember 12, 2008 NEW YORK Hearts on Fire is hoping that free digital gifts will help propel sales in a down economy. The company, which markets its diamonds through about 650 retailers, has teamed with Modernista! this holiday season for virtual snow globes. Read Full Article 
Lewis Black Stars in Aruba SpotsNovember 06, 2008 NEW YORK The Aruba Tourism Authority this month will expand its recently launched campaign, themed "90,000 friends you haven't met yet," to include in-cinema and online ads featuring comedian Lewis Black. Read Full Article 
Qwest Offers 'Cure for Cable'November 05, 2008 NEW YORK As the battle between cable and telecommunications giants heat up, Qwest has sharpened its edge in an effort to attract new customers via two new ad salvos launched this week. Read Full Article 
CiCi's Pizza Launches 'Five Bucks and Change'November 04, 2008 NEW YORK CiCi's Pizza has launched new TV and radio ads to entice cash-strapped consumers to try the fast-casual chain's "five bucks and change" value menu. Read Full Article 
Investools: Education Is Best Weapon on Wall StreetNovember 03, 2008 NEW YORK Economic turmoil does not have to be bad news for all investors as long as, of course, they know what they are doing. A new campaign from financial education and online brokerage firm Investools, a division of thinkorswim, promises with the right information anybody can "Fear no market." Read Full Article 
Goodby Mines More 'White Gold'October 31, 2008 LOS ANGELES Goodby, Silverstein's latest effort for "Got milk?" features faux rock band White Gold and the Calcium Twins in an effort to reach teenage girls by focusing on the beauty benefits of milk. There's even a new song: "Is It Me or Do You Love My Hair?" Read Full Article 
BPL: The Ultimate Search EngineOctober 28, 2008 BOSTON Though libraries may increasingly become relics in the Google-driven Web 2.0 era, Allen & Gerritsen positions the Boston Public Library system as the ultimate search engine and portrays its librarians as "heroes of information" in a new campaign. Read Full Article 
Boost Mobile Tries Value MessageOctober 27, 2008 NEW YORK As teens’ allowances get cut and the ranks of the credit-challenged multiply, pay-as-you-go telecom Boost Mobile is swapping its former lifestyle positioning for a value message. Read Full Article 
Stihl Cuts Through Economy to Sell SawsOctober 23, 2008 BOSTON Independent Winsper here today broke its first ads for chainsaw maker Stihl since winning the account following a recent review. The new work uses the economy as an unlikely springboard to sell saws. Read Full Article 
Trojan 'Evolves' Its Message OnlineOctober 22, 2008 NEW YORK Trojan hopes to overcome the stigmas that prevent condom use among teens and young adults with a wide-ranging online push that leans heavily on shareable content. Read Full Article 
Honda's Civic: A 'Groovy' Kind of CarOctober 15, 2008 LOS ANGELES American Honda Motors has gone "groovy" in the new "Musical Road" spot for Civic. Read Full Article 
That's a 'Wrap' for MaddenOctober 08, 2008 NEW YORK PlayStation gives gamers many sports titles to choose from, but a new campaign from Deutsch/LA in Marina del Rey, Calif., aims to make the brand and sports even more synonymous in fans minds with outdoor ads that wrap TVs in stadium concession stands and bars with an image of the new PSP limited edition Madden NFL 09 console. Read Full Article 
Mechanica Runs With Saucony CampaignOctober 07, 2008 BOSTON Mechanica has unveiled its first national campaign for Saucony, reinforcing the athletic footwear brand's street cred with runners and introducing the tagline, "We know...Because we run." The work launches is November issues of national running publications and includes online, retail and event-marketing components. Read Full Article 
Ubisoft Ads Invade 'South Park'October 07, 2008 NEW YORK To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. Its spots by Cutwater will soon invade South Park. Read Full Article 
Wrangler Gets Comfortable With Favre, EarnhardtSeptember 30, 2008 BOSTON Toth Brand Imaging in Cambridge, Mass., has introduced new work for Wrangler starring New York Jets quarterback Brett Favre and racing icon Dale Earnhardt Jr. Read Full Article Water Stars in New Ads for PurSeptember 29, 2008 NEW YORK Water is better when it's not in a bottle. That's the theme behind Pur Water Filtration's new "Voice of water" TV campaign breaking this week. Owned by Procter & Gamble, the brand is taking on the besieged bottled water segment with a $45 million-plus campaign which taps Zach Braff as, literally, the voice of water. Read Full Article Oberto Targets 'Alpha' MalesSeptember 23, 2008 LOS ANGELES Oberto Sausage Co. is launching its first national advertising this week with a television-oriented campaign by independent Ground Zero, according to Tom Ennis, vp of marketing. Read Full Article Cisco Evolves the 'Human Network'September 23, 2008 CHICAGO Technology provider Cisco Systems has launched the second phase of the "Human Network" campaign, which centers on the impact of Internet networks on people and businesses. The new global effort is breaking this week. Read Full Article 
Gigante Vaz Rolls With TeknoforceSeptember 21, 2008 NEW YORK Gigante Vaz Partners said it is rolling out Ricoh's Teknoforce program in select markets nationwide. The agency worked from the ground up to create the brand, designed to help Ricoh monetize the skill of its sales and IT force, and tested the effort in Atlanta earlier this year. Read Full Article
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A-B InBev Names Key Execs
November 20, 2008
NEW YORK Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev. The new company, A-B InBev, has appointed Keith Levy vp, marketing to lead brand management. Read Full Article
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