Brand Icons 'Guest Star' in Xerox CampaignSeptember 02, 2010 Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article 
Kotex Goes From 'Drab to Fab'August 23, 2010 Kotex is targeting a secondary effect of periods -- drab panty collections -- with a promotion called “Kotex Project Makeunder” that aims to take such assortments from “drab to fab.” Read Full Article 
'Peggy' Answers Discover's CallAugust 16, 2010 Meet "Peggy," a bearded, clueless, male credit-card customer-service representative. Peggy doesn't work for Discover. Read Full Article 
Got Chocolate Milk? Apolo Ohno DoesAugust 12, 2010 The speed skater is among the Olympic athletes starring in a new 'Got Milk?' campaign. It spans TV, print, out of home and digital. Read Full Article 
Olson, Northwestern Tout 'Permanence'August 11, 2010 Olson has launched a multimedia campaign for Northwestern Mutual, an assignment the shop added as the year began. Read Full Article 
Jimmy Dean Intros Breakfast Line for KidsAugust 09, 2010 The food giant is also debuting new ads that focus on the benefits of eating a protein-packed, balanced breakfast. Read Full Article 
Acai Warriors Gird for Brand BattleAugust 06, 2010 Sambazon, a company that makes acai berry products, is beckoning consumers to “warrior up." Read Full Article 
Sprint Spots Show 'Close' CallsAugust 05, 2010 Sprint today launches a campaign from Goodby, Silverstein & Partners backing its $69.99 Everything Data Plan. Read Full Article 
FreeScore Goes by the NumbersAugust 03, 2010 FreeScore.com is launching a campaign from Dailey & Associates that personifies credit scores. Read Full Article 
Yellowbook Shows True ColorsAugust 02, 2010 Yellowbook confronts the challenge of selling ad services to businesses grappling with the recession in a campaign from Gotham. Read Full Article 
Downy's Fresh Pitch: Clean Sheets for a WeekAugust 02, 2010 Procter & Gamble's Downy will keep bed sheets smelling fresh for one week. That's the pitch in new ads, which tout the fabric softener's improved formula. Read Full Article 
Corona Light Breaks Multimedia PushJuly 26, 2010 Crown Imports has launched its first national multimedia campaign for Corona Light. Read Full Article 
Dawn Takes Off the Rubber GlovesJuly 26, 2010 Dawn is dishing out some criticism at its competitors in a new campaign. Read Full Article 
About.com Changes TacticsJuly 19, 2010 About.com has launched a new campaign targeting brand advertisers and marketers that are looking to reach consumers on the Web. Read Full Article 
Orbitz Puts Users in the 'Know'July 15, 2010 Orbitz has unveiled is first major ad push from BBDO since hiring the agency. Read Full Article 
Domino's Chases 'Real Beauty'July 06, 2010 Domino’s is launching a campaign and a contest around the idea that its pizzas don’t need photo retouching to look appetizing. Read Full Article
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Brand Icons 'Guest Star' in Xerox Campaign
September 02, 2010
Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article
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