Agencies love their "creative" spaces designed to their specifications. But when it comes to where some of the industry's top creative leaders do their best thinking, many say it's not within the walls of their agencies, no matter how many talismans with which they surround themselves. Instead, it's when their bodies are in motion and/or their minds preoccupied with anything other than the problems at hand.Read Full Article
Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients.Read Full Article
Kotex is targeting a secondary effect of periods -- drab panty collections -- with a promotion called “Kotex Project Makeunder” that aims to take such assortments from “drab to fab.”Read Full Article
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Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients. Read Full Article
