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News

Crispin Unveils Push for Zune

November 18, 2008

NEW YORK Zune is a PC. Microsoft launched a TV, Web and radio campaign for Zune yesterday out of Crispin, Porter + Bogusky that touts the brand's ability to turn PCs into "music discovery" machines.

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Ad of the Day

Welch's "Alton Brown"

Client: Welch Foods, Inc.

Brand: Welch's Fruit Juices

Description: What's a chalkboard doing out in the vineyards in this spot (by The Via Group) for Welch's Grape...

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Xbox "Lips"

Alltel "Letters to Santa"

Pillsbury "Heels"

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Critique

Barbara Lippert's Game Changers

November 17, 2008

In the past 30 years, there's been plenty of great advertising, but only a handful of campaigns truly changed the rules. Here are three of them: one from the '80s, one from the '90s and one from the current decade. This is work that got the industry thinking about creativity in new ways, and moved the sales needle as well. And if anything ties the three very different campaigns together, it's that they all generated tons of buzz, whether or not the Internet was around to help them out.Read Full Article

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Features

Profile: Cameron Death

November 10, 2008

NEW YORK Cameron Death is a gambler. He likes to place bets on "several areas of the table," he says. Admittedly, it's more of a metaphorical table, as his place betting is saved for strategic professional moves that he feels will pay off in the long term. It's this willingness to take risks that has gotten him noticed throughout his career.Read Full Article

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More New Campaigns News

Del Monte Bows 'Fruit Undressed'

November 20, 2008

NEW YORK Del Monte Foods is spending more than $20 million on a new online and print campaign in an effort to undress its fruit. Suitably tagged as "Fruit Undressed," the campaign is a bold move for the San Francisco-based client.Read Full Article

Modernista! Tries Virtual Globes for Hearts on Fire

November 12, 2008

NEW YORK Hearts on Fire is hoping that free digital gifts will help propel sales in a down economy. The company, which markets its diamonds through about 650 retailers, has teamed with Modernista! this holiday season for virtual snow globes.Read Full Article

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