Just weeks after it began pitching media buyers on its new development slate, Bravo on Tuesday sprinkled some more glitter on its upfront presentation, announcing that it has a pair of scripted series in the works.

In what marks its first foray into the scripted series arena, Bravo took the wraps off Blueprint, a serialized dramatic comedy about two New Yorkers who run an architecture firm, and 30 Under 30, which chronicles the ambitions of a group of Manhattan trendsetters vying for a spot on a magazine’s annual young heat-seeker list.

Laurence Andries (Six Feet Under, Alias) and executive producers Leslie Morgenstein and Bob Levy for Alloy Entertainment (Gossip Girl) are attached to Blueprint, while 30 Under 30 is being developed by Jonathan Prince (The Cleaner, American Dreams) and Alana Sanko (Murphy Brown).

The announcements were made Tuesday morning during Bravo’s annual New York media breakfast.

According to Lauren Zalaznick, president of NBC Universal’s women and lifestyle entertainment networks, 2008 was a banner year for Bravo, which added 97 new advertisers to its roster. That momentum continued into the first quarter of 2009, as the net boosted its ad revenue 21 percent versus the year-ago period.



In addition to the two scripted efforts, Bravo said it will beef up its online interactive series Watch What Happens, with plans to bring the project to the linear network. The show is hosted by Bravo senior vp of production and programming Andy Cohen, who also anchors the audio-visual portion of Bravo’s agency pitch.

Having made its bones with unscripted series like Project Runway and Top Chef, Bravo has a hearty offering of new reality shows on deck, including NYC Prep, a docu-series that follows a clique of six real-life Blair Waldorfs as they live it up on New York’s Upper East Side. The series, which premieres June 16, represents Bravo’s first concerted effort to reach the 18-34 demo, although the network believes that older viewers will tune in as well.

Also on the front burner is Top Chef Masters, a spinoff series of Bravo’s tentpole competition series that will bow will June 10. For more on Bravo’s pitch to media buyers, click here.

On Tuesday, Bravo also unspooled clips of nearly a dozen new series, including: the fashion-competition project Launch My Line; Sarah Jessica Parker’s American Artist, which aims to make the art world much more accessible; and Double Exposure, a show about a pair of high-end photographers (she’s a former model, he’s an agoraphobic who is also afraid of heights).

Bravo also confirmed that a sixth season of Top Chef is being cooked up and promised a fifth go-around for The Real Housewives of Orange County.

“We’re doing a better and better job of programming to and pressing the buttons of a very specific consumer,” said Susan Malfa, senior vp sales, Bravo and Oxygen Media. “And the strength of our connection with our audience gives us a very clear picture of who these tech-savvy young adults are, which in turn translates into results for our clients.”

Bravo brought the curtain down on the first quarter of 2009 as ad-supported cable’s 20th most-watched net among adults 18-49, averaging 473,000 members of the demo in prime.