Steve McClellan, Adweek
New novela En Nombre del Amor (In the Name of Love)
The 2010 World Cup, new novelas and reality shows all play key
roles in Univision’s program development for the 2009-10 season,
the network said late Thursday.
The World Cup, originating from South Africa in June-July 2010 will
be featured on all three Univision networks, with 56 live games
airing on the flagship net and another eight contests airing on
sister network Telefutura. Both Telefutura and sibling cable
network Galavision will rebroadcast 52 World Cup matches.
“Year after year, Univision broadcasts many of the most watched
programs, which on many nights outdeliver its English-language
network competitors,” said Ray Rodriguez, president and COO,
Univision Communications Inc. in a statement. “We are very excited
about our 2009-2010 lineups, including once again being the
exclusive Spanish-language home of the World Cup, which reached 50
million viewers in 2006 and is sure to be an even greater success
in 2010 in high definition across our networks.”
New novelas include Atrevete a Soñar (Dare to Dream), a modern-day
ugly duckling story; Un Gancho al Corazon (A Blow to the Heart), a
comedy of errors story about an ex-stock-car champion racer meeting
a beautiful female boxer; En Nombre del Amor (In the Name of Love),
a family drama of two sisters, Macarena and Carlota, who fall in
love with the same man and pay dearly for their love; and
Sortilegio (Lucky Spell), which is centered around a woman who
falls in love with and marries a man with a dual identity.
Two new reality shows will debut on Sunday nights, including Viva
El Sueño (Live the Dream), a 13-week competition series that
showcases talented, but struggling professional Hispanic performers
who need just one big break to make it to stardom. The show
features a panel of renowned music-industry experts but viewers
will vote and choose the winner.
The other new reality show is Hazme Reir y Serás Millionario (Make
Me Laugh And Become A Millionaire), which features teams of three—a
contestant, a comedian and a celebrity—who work to make the
audience and the judges laugh. Hosts, Marco Antonio Regil and
Angélica Vale provide the teams with challenges of improv, parody,
sketches and imitations. The winner gets cash and a trip to the
2010 World Cup.
Telefutura will air the new novela, Doña Bella (Beautiful Lady),
described as a passionate love story that follows the captivating
life of a beautiful woman who falls in love with a member of a
prominent and conservative family.
Telefutura will also air a new package of films including El
Cantante, based on the true story of the rise and fall of salsa
singer Hector Lavoe staring Marc Anthony and Jennifer Lopez. Other
new titles include Snakes on a Plane; I, Robot; and A Man Apart.
In addition to World Cup and World Cup-related programming,
Galavision will present new documentaries on killer whales,
Antarctica, among other new fare.
Univision Upfront: World Cup, Novelas, Reality Take Top Billing
May 21, 2009
Steve McClellan, Adweek
New novela En Nombre del Amor (In the Name of Love)
The 2010 World Cup, new novelas and reality shows all play key roles in Univision’s program development for the 2009-10 season, the network said late Thursday.
The World Cup, originating from South Africa in June-July 2010 will be featured on all three Univision networks, with 56 live games airing on the flagship net and another eight contests airing on sister network Telefutura. Both Telefutura and sibling cable network Galavision will rebroadcast 52 World Cup matches.
“Year after year, Univision broadcasts many of the most watched programs, which on many nights outdeliver its English-language network competitors,” said Ray Rodriguez, president and COO, Univision Communications Inc. in a statement. “We are very excited about our 2009-2010 lineups, including once again being the exclusive Spanish-language home of the World Cup, which reached 50 million viewers in 2006 and is sure to be an even greater success in 2010 in high definition across our networks.”
New novelas include Atrevete a Soñar (Dare to Dream), a modern-day ugly duckling story; Un Gancho al Corazon (A Blow to the Heart), a comedy of errors story about an ex-stock-car champion racer meeting a beautiful female boxer; En Nombre del Amor (In the Name of Love), a family drama of two sisters, Macarena and Carlota, who fall in love with the same man and pay dearly for their love; and Sortilegio (Lucky Spell), which is centered around a woman who falls in love with and marries a man with a dual identity.
Two new reality shows will debut on Sunday nights, including Viva El Sueño (Live the Dream), a 13-week competition series that showcases talented, but struggling professional Hispanic performers who need just one big break to make it to stardom. The show features a panel of renowned music-industry experts but viewers will vote and choose the winner.
The other new reality show is Hazme Reir y Serás Millionario (Make Me Laugh And Become A Millionaire), which features teams of three—a contestant, a comedian and a celebrity—who work to make the audience and the judges laugh. Hosts, Marco Antonio Regil and Angélica Vale provide the teams with challenges of improv, parody, sketches and imitations. The winner gets cash and a trip to the 2010 World Cup.
Telefutura will air the new novela, Doña Bella (Beautiful Lady), described as a passionate love story that follows the captivating life of a beautiful woman who falls in love with a member of a prominent and conservative family.
Telefutura will also air a new package of films including El Cantante, based on the true story of the rise and fall of salsa singer Hector Lavoe staring Marc Anthony and Jennifer Lopez. Other new titles include Snakes on a Plane; I, Robot; and A Man Apart.
In addition to World Cup and World Cup-related programming, Galavision will present new documentaries on killer whales, Antarctica, among other new fare.
