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Data Center > Consumer Insight by Mark Dolliver
Monday Miscellany
March 1, 2010
* Asked to identify the social stratum to which they belong, 52
percent of respondents said "working class," vs. 44 percent saying
"middle class" and 4 percent "upper class." (CNN/Opinion Research
Corp.)
* Twenty-four percent "completely trust" the nutritional claims by Subway, outnumbering those who said the same about Chick-fil-A (12 percent), Quiznos (11 percent), Wendy's (11 percent), KFC (8 percent) or Taco Bell (8 percent). (Decision Analyst) * Respondents ranked Amazon.com atop a list of "most trusted and recommended brands in the U.S." Filling out the top five were FedEx, Downy, Huggies and Tide. (Millward Brown/The Futures Co.) * The number of teens who text on a cell phone (57 percent in the prior 30 days) last year surpassed the number who use instant messaging on a computer (42 percent). (Mediamark Research & Intelligence) * Among small-business owners surveyed, 43 percent plan to pare business-development spending (on such things as advertising, inventory and capital outlays) in the next six months. Twenty-one percent expect to in-crease such spending. The rest think it will remain at current levels. (Discover Small Business Watch) * If Congress doesn't enact a healthcare-reform law this year, 14 percent of a poll's respondents will be happy and 24 percent will be relieved. But 38 percent will be disappointed and 20 percent will be angry. (Kaiser Family Foundation) Want to write an opinion column? To send your idea and/or a draft, click here Monday MiscellanyMarch 1, 2010 * Asked to identify the social stratum to which they belong, 52 percent of respondents said "working class," vs. 44 percent saying "middle class" and 4 percent "upper class." (CNN/Opinion Research Corp.)
* Twenty-four percent "completely trust" the nutritional claims by Subway, outnumbering those who said the same about Chick-fil-A (12 percent), Quiznos (11 percent), Wendy's (11 percent), KFC (8 percent) or Taco Bell (8 percent). (Decision Analyst) * Respondents ranked Amazon.com atop a list of "most trusted and recommended brands in the U.S." Filling out the top five were FedEx, Downy, Huggies and Tide. (Millward Brown/The Futures Co.) * The number of teens who text on a cell phone (57 percent in the prior 30 days) last year surpassed the number who use instant messaging on a computer (42 percent). (Mediamark Research & Intelligence) * Among small-business owners surveyed, 43 percent plan to pare business-development spending (on such things as advertising, inventory and capital outlays) in the next six months. Twenty-one percent expect to in-crease such spending. The rest think it will remain at current levels. (Discover Small Business Watch) * If Congress doesn't enact a healthcare-reform law this year, 14 percent of a poll's respondents will be happy and 24 percent will be relieved. But 38 percent will be disappointed and 20 percent will be angry. (Kaiser Family Foundation) Want to write an opinion column? To send your idea and/or a draft, click here More Consumer Insights
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