Bush, Clinton in Pre-Game Haiti Relief PSAFebruary 6, 2010 By David Gianatasio, Adweek Former presidents Bill Clinton and George W. Bush have filmed a 90-second PSA supporting relief efforts in Haiti. Omnicom Group agency GSD&M Idea City in Austin, Texas, fashioned the spot, which is slated to air on CBS before tomorrow's Super Bowl. According to an agency rep, "We filmed the spot this past week in Orlando after the Red Cross reached out to us and got approval this afternoon from CBS. The spot will run between 3:30-3:45 p.m. ET." The rep added: "Because of the recent Clinton-Bush spot we wrote for the Red Cross and White House that began airing last week, the Red Cross reached out to us again to create a PSA relevant to the Super Bowl audience. CBS generously volunteered the media space."
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