Visa Puts Its Brand on Super Bowl Trays

January 26, 2010


By Katy Bachman, Mediaweek


There's more than one way to leverage a brand during the Super Bowl aside from shelling out $2.8 million for a spot in the broadcast. Visa, an NFL sponsor, is attaching its logo to the stadium trays distributed at all concession stands in the Sun Life Stadium on Feb. 7, when the New Orleans Saints take on the Indianapolis Colts in Super Bowl LXIV in Miami.

It's the fourth year Atlanta-based StadiumTray has made an appearance at the nation's biggest sporting event.  

Visa's commemorative will hold up to four beverages surrounding a food area depicting the actual field.

"When the NFL contacted me about providing StadiumTrays for the South Florida Super Bowl, they specifically requested that we design a tray with a commemorative look and feel featuring the Visa logo," said George Poston, president of StadiumTray.

In addition to the stadium trays, Visa's NFL sponsorship includes the ability to offer Super Bowl cardholder packages and sponsor numerous on-site events.