truTV Unveils Polamalu Spot

February 1, 2010


By Eleftheria Parpis, Adweek


Troy Polamalu of the Pittsburgh Steelers stars in truTV's first Super Bowl commercial. The ad, from Grey in New York, promotes the premiere of NFL Contact with a Groundhog Day theme.

In the commercial, a pint-sized Polamalu is yanked out of a tree stump by his wild mane. When he sees his shadow, six more weeks of football is declared with the debut of the new series the day after the game.

"[The Super Bowl is] a great way to attract new fans to the network and introduce them to NFL Full Contact, a show that will give viewers unique access to the real people behind six of the NFL's largest events," said Marc Juris, evp and general manager of truTV. "There are a lot of NFL stars, but only Troy was a perfect fit for this spot."

The commercial is scheduled to air on Feb. 7 during the second quarter of the game.