ignition A Legacy of Innovation
Nov 2, 2007
In 2008, ignition will proudly celebrate its tenth year as a leader and innovator in the experiential marketing industry.
ignition entered the marketplace as a master of the street team. Today, ignition provides integrated campaigns that incorporate all media into all things experiential. These campaigns include everything from quick-touch sampling teams, to immersive, multiplatform global tours, to enhanced channel strategies and holistic brand repositioning.
The breadth of ignition's services responds to clients' shift toward the new marketing reality, a reality ignition terms "real world marketing." The phrase describes both the increased commitment of client marketing dollars to "real" physical, immersive brand interactions and the almost universal demand from clients for "real" measurable marketing results.
Real world marketing encompasses the consultative, creative and executional services of ignition. Our focused disciplines and unparalleled staffing program provide clients with the diverse expertise and sheer bandwidth that result in flawless execution of cutting-edge, real world programs.
No two clients have done more to spark ignition's commitment to real world marketing than the 2007 Blue Planet Run and Live Earth - The Concerts for A Climate in Crisis. At Live Earth, the concert series that took place in 8 cities on 7.7.07, organizers needed detailed sponsor management. Collaborators Kevin Wall, Executive Producer, and former Vice-President Al Gore counted on one company: ignition.
ignition also served as the worldwide production team for the 2007 Blue Planet Run; the first ever global relay run, raising awareness and funds for safe drinking water. Traveling non-stop through 16 countries across Europe, Asia, and North America, runners covered 160meach day for 95 days straight totaling more than 15,000m.
The demands of real world marketing have met the demands of the real world…
2007 has been a breakthrough year for ignition and our ignitors. The sustainable practices we researched and utilized in the field while working on the Blue Planet Run and Live Earth have since been expanded into an exciting new ignition "go green" service – another way our team can make a positive difference in people's lives while helping our clients to make a positive difference in the world.
For more information please visitwww.ignition-inc.com.
