2008 MMA Awards Winners
Nov 17, 2008
Click here to download a PDF of the 2008 MMA Awards Guide
AWARD FOR OVERALL EXCELLENCE (COMPANY OR COMMITTEE)
Adidas
OUTSTANDING INDIVIDUAL ACHIEVEMENT
Laura Marriott, President, Mobile Marketing Association
ACADEMIC OF THE YEAR
Shintaro Okazaki, Associate Professor, Autonomous University of Madrid
BEST USE OF MOBILE MARKETING BRANDING
Global Winner: BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools (Also EMEA Regional Winner)
Regional Winners:
• APAC: OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
• LATAM: Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign
• NA: Golden Gekko S.L., Absolut Drinks in Your Mobile Finalists (APAC)
• Maxus India, Nokia E66 & Nokia E71 Launch
• TigerSpike, Virgin Festival Buddy, Virgin Mobile Music Festival 2008 Finalists (EMEA)
• BBH (Bartle Bogle Hegarty), Cippi's Trump Selecta!
• Mobile Dreams Factory, La Fábrica De La Felicidad Finalists (LATAM)
• OKTO, Happiness Factory
• Pontomobi Interactive, Center Norte Christmas Finalists (NA)
• Anheuser-Busch, ipsh, Apology Bot 3000
• AT&T, AT&T and Rock the Vote Go Mobile
DIRECT RESPONSE
Global Winner: The Hyperfactory and Saatchi & Saatchi, United Nations "Voices" Campaign (Also APAC Regional Winner)
Regional Winners:
• EMEA: Mobile Dreams Factory, Voice Push
• NA: Walmart, Kraft Foods, AT&T Signature Sales, and Single Touch Systems, # MEALS
Finalists: (APAC)
• AURA Interactive, Hoyts BlueZone® network
• Mindshare India, The New HSBC Premier Mobile Handset Finalists (EMEA)
• Incentivated, Bookstart DRTV Campaign
• YOC AG and Kraft Foods, Jacobs 3für1/2für1Finalists (NA)
• Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
• MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
PROMOTION
Global Winner: AURA Interactive, Paramount Pictures BlueZone® campaign (Also APAC Regional Winner)
Regional Winners:
• EMEA: Electric Agency, Coca-Cola EuroCup 2008-"What Happened To The Ball?"
• LATAM: HANZO SA, HANZO Online Mobile Marketing Campaigning
• NA: The Weather Channel Mobile, Mobile Month Finalists (APAC)
• WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
• WOLFPAC MOBILE, Inc., NESCAFÉ 3in1 Decode Promo Finalists (EMEA)
• AERODEON, Pepsi -"Show Your Emotions!"
• Mobile Dreams Factory, IDRINKS Finalists (LATAM)
• Mobext, adidas Fairplay
• Pontomobi Interactive, Besni in cinemas Finalists (NA)
• Valassis 1-to-1 Solutions and IKEA, IKEA Catalog "Find It" Mobile Sweepstakes
• Limbo and Nokia, Verizon Wireless's The Fight For Gotham City Promotion
RELATIONSHIP BUILDING
Global Winner: CellTrust, Harlem Success Academy Connects with Parents (Also NA Regional Winner)
Regional Winners:
• APAC: Mindshare India, Pepsi-Youngistaan - A New Cult for Youth!
• EMEA: R/GA, Nokia Urbanista Diaries Finalists (APAC)
• AURA Interactive, Hoyts BlueZone® network
• TigerSpike, Mobile Warnie, VB Summer of Spin Finalists (EMEA)
• Mobile Dreams Factory, IDRINKS
• OMD International and Vodafone, Vodafone Mobile - Football Finalists (NA)
• Edelman Mobile, Dove Fresh Takes
• Obama for America, Distributive Networks, CommerceTel, iLoop Mobile, and SinglePoint, Obama for America Mobile
PRODUCT/SERVICES LAUNCH
Global Winner: Mobile Dreams Factory, Information In Your Phone (Also EMEA Regional Winner)
Regional Winners:
• APAC: The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile
• LATAM: F.biz, Seda Teens
• NA: INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign Finalists (APAC)
• Bharti Airtel Ltd., iPhone Launch on Airtel
• FarEasTone Telecommunications Co., Ltd., Mobile Advertising Campaign: The Unrestrained Spirit Finalists (EMEA)
• iconmobile GmbH, BMW VideoCall
• AKQA, Nike PHOTOiD
Finalists (LATAM)
• Pontomobi Interactive, One Missed Call
• Pontomobi Interactive, Reach One Finalists (NA)
• Edelman Mobile, Dove Fresh Takes
• KADOINK, Jason Mraz /Atlantic Records MobileAlbum Premier
CROSS-MEDIA INTEGRATION
Global Winners: (tie)
• The Hyperfactory and Saatchi & Saatchi, United Nations "Voices" Campaign (Also APAC Regional Winner)
• Mobile Dreams Factory, Tienes Un Plan (Also EMEA Regional Winner)
Regional Winners:
• LATAM: Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
• NA: HipCricket, TXT4Dummies
Finalists (APAC)
• AURA Interactive, Paramount Pictures BlueZone® campaign
• Madhouse Inc., Mindshare-China, and Wieden+Kennedy, Nike Zoom Mobile Marketing Campaign in China.
Finalists (EMEA)
• Mobiento and Initiative Universal Media, Snickers Peanut Power Challenge
• MOBILERA Turkey & Mindshare Turkey, NIKE Football Campaign: "Take it to the next level"
Finalists (LATAM)
• Pontomobi Interactive, MOVE
• QuickMedia, Messenger Mobile, Pasalo de dedo en dedo
Finalists (NA)
• ABC.com, The Oscars Mobile program
• The Hyperfactory, Peyton Manning's Priceless Pep Talks
INNOVATION
Global Winner: AKQA, Nike PHOTOiD (Also EMEA Regional Winner)
Regional Winners:
NA: Cellfire Inc., Cellfire Mobile Grocery Coupons
Finalists (EMEA)
• Ad Infuse, Strongbow: Turning Virtual Pints into Reality
• Praekelt Foundation, TxtAlert
Finalists (NA)
• Polo Ralph Lauren, Mobile Commerce - Two-dimensional barcodes
• Rhythm NewMedia, vSNAX Videos
INNOVATION FOR CREATIVITY TECHNOLOGY
Global Winner: Mobile Dreams Factory, IDRINKS (Also EMEA Regional Winner)
Regional Winners: NA: R/GA, NikeBasketball Ballers Network
Finalists (EMEA)
• Mobile Dreams Factory & Vodafone, Vodafone Club2020
• R/GA, Nokia Urbanista Diaries
Finalists (NA)
• Macrovision / TVGuide Dynamic mobile adnetwork for publishers
• Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
MEDIA
Global Winner: Mobile Dreams Factory, Information In Your Phone
Finalists
• Mobile Dreams Factory, Aplicacion Nativa Para iPod
• Mobile Dreams Factory, The Party Project
For more MMA Awards Coverage:
Welcome Note
Mobile Marketing: Its Time Has Come Part I
Mobile Marketing: Its Time Has Come Part II
12 Things You Must Know to Be Successful with Mobile Marketing
Mobile Metrics
2008 MMA Awards Winners
2008 Selection Committee
adidas: Award for overall excellence for company or committee
Laura Marriot: outstanding individual achievement award
Academic of the Year
The Global Award Winning Strategies
More Winning Strategies
