Laura Marriot: outstanding individual achievement award
Nov 17, 2008
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When Laura Marriott joined the Mobile Marketing Association three-plus years ago, it was a trade association comprised of a handful of members. Under her leadership, the MMA has become a driving force behind the worldwide growth and success of the mobile marketing industry, supporting education, guidelines and best practices.
"Laura has been personally involved in every step along the way," says Michael Becker, executive vice president, business development, iLoop Mobile, and the 2007 individual award winner. "She has established a solid foundation for the growth of the entire mobile industry. Moreover, she has demonstrated great skill in coordinating contributions from players from every sphere of the ecosystem and regions from around the world. I've been personally enriched by having the opportunity to work with her over the last few years."
When describing Ms.Marriott's dedication to mobile marketing, MMA members use words like "focused," "high energy," "engaged" and "passionate." But she is also known as a listener, serving as a sounding board to explore new ideas and options in the mobile space and opening doors to new business opportunities.
"It's hard to think of any single individual who has contributed more to the MMA," says Russell Buckley, vice president, global alliances, AdMob. "Under Laura's unflagging leadership, all aspects of the MMA's mission have seen tremendous growth."
As MMA president, Ms.Marriott has directed activities for the global association in its charter to drive the adoption of mobile marketing while ensuring consumer privacy and brand integrity. She has grown and managed the communications from 50 to over
700 members, representing more than 40 countries and some of the world's most recognized brands.
"Laura's leadership has been beneficial not only to the MMA but the industry itself," says Tom Daly, group manager, The Coca- Cola Company, and MMA NA chairman.
Louis Gump, vice president, mobile, for The Weather Channel Interactive, has known Ms.Marriott for several years. "During Laura's tenure, the MMA has grown in extraordinary ways and positively impacted hundreds of companies," Gump says. "On various topics ranging from mobile advertising guidelines to market education, she has worked tirelessly with so many other people around the world to advance the development of a sustainable mobile marketing industry."
Ms.Marriott, who will be leaving the MMA later this year, has fostered the development of regional chapters in North America, Latin America, Asia-Pacific, Europe and Middle East & Africa, with regional boards, governance and resources. She also established the Mobile Marketing Forum as an industry-leading global event.
"Laura has established the MMA as a 'voice to be listened to' with credible, informed and leading points of view on the opportunity, challenges and developments in the mobile marketing sector," says Richard Saggers, head of mobile advertising, Vodafone Group Services Limited, and MMA global chairman emeritus. "She has also led the association's robust growth across the value chain with major blue-chip players, as well as new start-ups and emerging businesses."
Named one of the industry's Top 50 U.S. executives by Mobile Entertainment Magazine, and one of the "Top 10 Women in Wireless" by FierceMarkets, Ms. Marriott is known for her ability to create and execute programs with measurable results.
She is published regularly in key mobile industry publications and quoted in television, print, magazines and radio for her global voice and expertise. "With her support of high standards and codes of practice, Laura has made a powerful impact on the mobile ecosystem," says Mr. Saggers. "Through the identification of the key barriers to industry development, building consensus on key priorities and supporting global commitments to standards and codes of conduct, she has set the agenda for the worldwide mobile marketing sector."
For more MMA Awards Coverage:
Welcome Note
Mobile Marketing: Its Time Has Come Part I
Mobile Marketing: Its Time Has Come Part II
12 Things You Must Know to Be Successful with Mobile Marketing
Mobile Metrics
2008 MMA Awards Winners
2008 Selection Committee
adidas: Award for overall excellence for company or committee
Laura Marriot: outstanding individual achievement award
Academic of the Year
The Global Award Winning Strategies
More Winning Strategies
