Just regular guys: Silverstein and Goodby

Aug 25, 2008

Over the past 25 years, Jeff Goodby and Rich Silverstein have bestowed their masterful storytelling skills upon dozens of varied clients and brands- Budweiser, Nike, Hewlett-Packard, Sprint, Saturn, Comcast, the California Milk Processor Board, National Basketball Association, Adobe Systems Inc., American Century Investments, Commonwealth Bank of Australia, Diamond of CA, Doritos, Cheetos, Dreyer’s Grand Ice Cream, Elizabeth Arden Cosmetics, Emerald Nuts, Foster Farms Poultry, Haagen-Dazs Ice Cream, Hyundai, Netflix, Propel Fitness Water, Rolling Rock, Specialized Bicycles and Tostitos, to name more than a few.

    Twice named Adweek’s U.S. Agency of the Year (2006 and 2007), they’ve worked with sports heroes, stars and reptiles, and seared countless taglines and images into the pop-cultural consciousness. They’ve won every major advertising award, most of them many times over.

    But they never let on that they are geniuses at what they do. Despite their creative stature and their agency’s success, Goodby and Silverstein share their ideas like a couple of regular guys who don’t have to hide behind corporate conventions or trendy jargon. Perhaps that’s part of the reason for their longevity.

    Veteran Adweek contributor Joan Voight took a Q&A session with each of these creative stars to find out what’s interesting them these days.

For more Goodby, Silverstein & Partners coverage:
A Note from Lee Clow
Just regular guys: Silverstein and Goodby
Q & A with Jeff Goodby
Q & A with Rich Silverstein
Meet the Partners
The Client is Always Right
25 Years