ANA Group Heads into its Second Decade

Feb 9, 2009

Click here to download a PDF of the Family Friendly report.



ANA GROUP HEADS INTO ITS SECOND DECADE

In 1998, a group of seven advertisers came together and did something that was, at the time, quite revolutionary: They told the big broadcast networks that they wanted to see more programming options that featured family-friendly, multigenerational TV. But they didn't just ask. They created the Family Friendly Programming Forum, which collectively promoted and helped developed the kind of TV series that the whole family could enjoy together.

    Shortly after its inception, the group more than tripled in size and recently reached the 40-member mark. Also in 2000, the group staged its first national awards presentation, launched a scholarship program and seeded a script development fund with The WB. ABC joined the script development fund in 2001, and NBC and CBS came onboard a year after that. Fox and UPN were added to the fund in 2005, and, in 2006, The CW, a joint venture between CBS Corp. and Warner Bros. that formed that year, joined the fund as well.

    In 2008, the Family Friendly Programming Forum, with a mission to inject more multigenerational content into all media, rebranded itself as the ANA Alliance for Family Entertainment. The group currently is comprised of more than 40 members.

    "As our group has evolved to remain relevant in the changing media landscape, we have never wavered from our core value that relevant, well-written and compelling programming depicting the real life of the fast-changing American family is both good entertainment and good for business," says Carole Millsaps, marketing principal for FedEx Services and co-chairperson of the ANA Alliance. "That core value will continue into the next decade, as we explore and expand our mission to new media platforms." -RB

Alliance for Family Entertainment Member Companies

Allstate Insurance Company
Bristol-Myers Squibb Company
Campbell Soup Company
The Coca-Cola Company
Domino's Pizza, Inc.
Enterprise Rent-A-Car Company
FedEx Services
Ford Motor Company
General Mills, Inc.
H&R Block, Inc.
Hallmark Cards, Inc.
Hewlett-Packard Company
The Home Depot, Inc.
James B. Hunt Jr. Institute for
Educational Leadership and Policy
Development
The J.M. Smucker Company
Johnson & Johnson
Kellogg Company
Kraft Foods, Inc.
Liberty Mutual Group
Mars US
McCormick & Company, Inc.
McDonald's Corporation
Merck & Co., Inc.
Nestlé USA
Novartis Consumer Health, Inc.
Pfizer Inc
Procter & Gamble
Schering-Plough Consumer
HealthCare Products
State Farm Insurance Companies
Tyson Foods, Inc.
Unilever United States, Inc.
Verizon Communications
Walgreen Company
Wal-Mart Stores, Inc.
Wendy's International, Inc.

For more Family Friendly coverage:
Not the Same as it Ever Was Part I
Not the Same as it Ever Was Part II
A Hallmark of Family Programming
Wii Are Family
ANA Group Heads into its Second Decade