Scripps Networks
April 20, 2009
Click here to download the Cable UP! PDF.
WHAT ARE BRANDS FOR LIFE?
Quality. Stability. Relevance. Value. Trust. Those terms have come to mean a lot in recent months, and they’re the foundation of Scripps Networks' success.
Consumers need to make smart choices in these tough times, and they need a safe, friendly viewing environment to help them relax and forget the headlines. Scripps Networks provide both, offering practical advice in fun, engaging formats that feature experts our audience can trust. Building these solid relationships is what makes us Brands for Life.
WHAT'S NEW FOR THE 2009-2010 SEASON
At HGTV, we know there’s never been a more important time to reach out to viewers with programming about their homes. Whether they’re buying, selling, or just falling in love again with the home they're in, we help our audience fulfill their dreams, and give sponsors a stellar platform for their products.
■ New Series: Dear Genevieve, Income Property, My First Place, Property Shop, Property Virgins, Real Estate Intervention, The Unsellables
■ Premiere Events: HGTV $250,000 Challenge, HGTV Design Star, HGTV Dream Home, HGTV Green Home, Urban Oasis Giveaway
Food Network has expanded the topic of food into a full-blown entertainment network covering every genre of programming, from competition and docu-soaps to travel and comedy. We connect people to the power and joy of food in every medium and at every touchpoint of their lives.
■ New Primetime Series: Chefs in the City, Chopped, Cupcake Wars, Eat and Run, Extreme Cuisine with Jeff Corwin, How'd That Get on My Plate?, Will Work for Food
■ New In the Kitchen Series: 5 Ingredient Fix, Sandra's Money Saving Meals, Viva Daisy!, What Would Brian Boitano Make?
■ Premiere Events: The Next Iron Chef 2, Next Food Network Star 6, Ultimate Recipe Showdown 3, Worst Cooks in America
In an economy where solid investments are hard to find, DIY Network has become a proven partner with advertisers and a trusted resource for consumers. In just two years, we’ve virtually doubled our A25-54 ratings with destination viewing on remodeling and landscaping.1
■ New Series: BATHtastic!, Celebrity Rides, Garage Mahal, Kitchen Impossible, 10 Grand in Your Hand, King of Dirt
■ Premiere Events: America's Most Desperate Landscape, Blog Cabin, Celebrity Man Caves, Country Living House of the Year, Man Caves: USO Troop Edition, Ultimate Sportsman’s Lodge
Now fully rated by Nielsen, Fine Living Network (FLN) is breaking the boundaries of lifestyle entertainment with a lineup that’s irreverent yet sophisticated. From dating to marriage to choosing the right outfit for a night out, our programming delivers Entertainment You Can Use.
■ New Series: Back to School, Bartender Wars, Closet Cases, The Fix, How to Find a
Husband, The List, Love Taxi, Pack Your Toothbrush, Wingman, You're a Tool
Whether they’re gracing a concert stage, the big screen or a flat screen, Great American
Country is where fans find music’s hottest stars, and where advertisers find one of the
Top 10 cable networks for commercial retention. 2
■ New Series: Backstory, Drafting Partners, GAC Concert Series
■ Premiere Events: CMA Music Festival, FANtastic Week, GAC's Our Song, Top 20
Songs of Summer, Top 50 Countdown
INTEGRATED MARKETING OPPORTUNITIES
Sweepstakes. Custom short form. Convergent events. Reciprocal promotions. On-site visibility. Retail partnerships. Talent endorsements. Scripps Networks’ marketing solutions are just part of the energy that's ignited by the passion consumers have for our brands. Matching that passion with your objective, our sales and marketing team can create customized solutions across the full range of advertising categories, on-air, online or on site. For more, visit us at ScrippsNetworksAdSales.com.
THE LEADER IN AUDIENCE ENGAGEMENT
This year, Simmons measured engagement for 80 broadcast and cable TV networks and 51 companion web sites. Scripps led the industry for inspiring product purchase.3
“This Network Inspires Me to Buy New Products.”
Fine Living Network #1 FLN.com #2 Food Network #2 FoodNetwork.com #4
HGTV#3 HGTV.com #1 DIYNetwork #6 DIYNetwork.com #5 Great American
Country #10
COVERAGE4
HGTV: 98 Million Homes
Food Network: 98 Million Homes
DIY Network: 50 Million Homes
Fine Living Network: 55 Million Homes
Great American Country: 55 Million Homes
SOURCES:
1. Nielsen Media Research, Prime (M-Su 7-11p) A25-54 ratings. 4Q08 (9/29-12/28/08) vs 4Q06 (9/25-12/31/06).
2. Nielsen Media Research National Average Commercial Minute MIT, ACM vs Live Program data, all commercial duration weighted. 67 networks ranked (excluding kids nets). Total Day. A25-54. 12/08.
3. Simmons Multi-Media Engagement Study; W5-8 (4Q07-3Q08).
Past 7 day viewing; Top 2 Box Data. W25-54 HHI $75K+ on air and online.
4. Nielsen Media Research, HH UE, 2/09