ABC Family, CNBC, Disney XD
April 20, 2009
Click here to download the Cable UP! PDF.
3800 West Alameda Avenue, Floor 3
Burbank, CA 91505
www.abcfamily.com
LAUNCH DATE: November 10, 2001
COVERAGE: Distributed in over 97 million homes
PRIMARYAUDIENCE: A12-34/18-34/18-49; W12-34/18-34/18-49
EXECUTIVES
President: Paul Lee
Head of Sales: Laura Nathanson
Head of Marketing: John Rood
Head of Programming: Kate Juergens
Head of Scheduling & Acquisitions: Tom Zappala
Head of Creative: Michelle Walenz
Head of PR, Communications: Diane Morgan
PROGRAMMING HIGHLIGHTS
ABC Family offers a mix of hit original series and movies, premiere movie events, blockbuster theatricals and tent-pole programming events, connecting with Millennials through relevant stories about today’s relationships told with passion, diversity, humor, and heart. ABC Family. A New Kind of Family.
The network’s 2009-10 slate will feature the hit original series The Secret Life of the American Teenager, the NAACP Image Award-winning Lincoln Heights and fan favorite Greek.
Three all-new original scripted series, Make It or Break It, about a group of teen Olympic
hopefuls, 10 Things I Hate About You, a comedy inspired by the hit movie, and Ruby & the Rockits, starring Alexa Vega and David Cassidy, will launch this summer.
Also this summer is the original movie premiere Labor Pains, starring Lindsay Lohan and
Cheryl Hines, and Legally Blondes, the latest installment from the Legally Blonde movie
franchise.
ABC Family is the home of 13 Nights of Halloween and 25 Days of Christmas. This summer, it will kick off the new event, Campus Crush, featuring back-to-school themed programming designed to reach Millennials and their moms during this key time period.
AUDIENCE DATA
1. ABC Family is a Top 5 network across a broad variety of key demos: T12-17, W12-
17, W12-24, A12-34, W12-34, W18-34, A18-49, W18-49
2. ABC Family is up 12% with A18-49 and 14% with P12-34 on C3 vs 2007-08.
3. In January and February, abcfamily.com delivered an average of 8MM video impressions per month.
900 Sylvan Ave.
Englewood, NJ 07692
www.cnbc.com
LAUNCHED: April 17, 1989
COVERAGE: 300+ million homes worldwide
PRIMARY AUDIENCE: P25-54
KEY DEMOGRAPHICS: Balanced, male and female
EXECUTIVES
President: Mark Hoffman
VP, CNBC Global Sales: Robert Foothorap
VP, CNBC Global Sales Marketing: Clark Chaine
INTEGRATED MARKETING OPPORTUNITIES
CNBC offers endless possibilities, including the ability to advertise globally and across
multiple media platforms. All platforms are integral to the CNBC experience.
• On-air programming
• Real-time news ticker
• CNBC.com
• High profile events
• Podcasts
• SMS messaging
• Print and Outdoor
• Satellite Radio
AUDIENCE DATA
CNBC is the world leader in business news, providing financial coverage and business
information to more than 300 million homes worldwide. CNBC’s audience is among the
most affluent and influential on television, with an average net worth of $2.0 million.
Viewers rely on CNBC for real-time financial market coverage and business information
throughout the business day, and for compelling programming throughout primetime.
PROGRAMMING HIGHLIGHTS
CNBC is the premier network for connecting with an influential and educated audience.
CNBC delivers insightful and actionable programming that helps viewers make important
business decisions and better manage their finances. Viewers actively engage with CNBC
programming such as Squawk Box, Closing Bell and Mad Money for the actionable news
and information they need to stay ahead.
114 Fifth Ave.
New York, NY 10011
(212) 807-5801
DISNEYXD.COM
RELAUNCHED: February 13, 2009 (formerly Toon Disney)
COVERAGE: Over 72 MM Homes
TARGET AUDIENCE: Kids 6-14 (Core boys 8-12)
Disney XD is a multiplatform entertainment brand that celebrates self discovery and accomplishment. Disney XD takes kids on a journey where they can challenge themselves, discover their strengths and have fun. Celebrating the characters, action and stories that inspire kids to always give it their best, Disney XD is on air, online and everywhere.
PROGRAMMING HIGHLIGHTS
Original live action series, original movies, power-packed comedies and sports-themed
content developed with ESPN—the stuff kids love!
SALES EXECUTIVES:
SVP, Ad Sales: Michelle Scarola
VP, Ad Sales: Eric Vincent
VP, Ad Sales: Becky Marquardt
DISNEY MEDIA SALES & MARKETING
Disney Media Sales and Marketing is the advertising sales and promotions teams for
The Walt Disney Company’s kids, tweens and family-focused television, online, radio and publishing businesses. The integrated sales structure drives all advertising sales, marketing and promotions business for Disney’s wide range of television platforms and online offerings, its mom-focused publishing business, and its kid- and mom-focused radio platform (Disney XD, Disney Channel, Playhouse Disney, ABC Kids, Disney.com, Disney Family.com, DisneyChannel.com, Radio Disney, Family Fun magazine, among others). Disney Media Sales and Marketing team leverages this powerful portfolio and a strong connection to consumers, to create custom multi-platform solutions that meet advertisers’ strategic business goals.