Gol TV, Game Show Network, MSNBC
April 20, 2009
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1666 JF Kennedy Causeway, Ste. 402
North Bay Village, FL 33141
(305) 864-9799
www.goltv.tv
LAUNCHED: 2003
COVERAGE: 12 million TV Households
PRIMARY AUDIENCE: Men 18-49
EXECUTIVES
Founder & CEO, World-Renowned Soccer Star: Enzo Francescoli
COO: Rodrigo Lombello
EVP of Programming & Business Development: Constantino Voulgaris
VP of Network Advertising Sales: Ivan Perez
VP of Marketing: Deborah Montiel
VP of Affiliate Sales: Stephen Soule
VP of Programming & Production: Julio Sonino
VP of Operations: Alejandro Basteiro
INTEGRATED MARKETING OPPORTUNITIES/ BRANDED ENTERTAINMENT
• Product/Content Integration
• Entitlement Opportunities
• Live Product Mentions
• On/Off Air Promotions
• In Game Advertising
MULTIPLATFORM OPPORTUNITIES
Cable, web, mobile & VOD
PROGRAMMING HIGHLIGHTS
Complete coverage of some of the best soccer leagues and live matches from around
the world, including Spain, Germany, Brazil, Colombia and Uruguay. GolTV takes U.S.
soccer fans inside the action, with original programming, in-depth interviews and upto-
the-minute newscasts featuring GolTV’s team of world-renowned soccer experts and
analysts.
PROGRAMMING GENRES
Soccer, Matches, News & Debates
GSN Advertising Sales
680 Fifth Ave. ,11th Floor
New York, NY 10019
www.gsn.com
COVERAGE: 70 million TV households
(2009/10)
KEY ADVERTISING SALES EXECUTIVES
SVP, Advertising Sales: John Zaccario
jzaccario@gsn.com, (646) 557-2975
VP, Eastern Region: Tara Briganti
tbriganti@gsn.com, (646) 557-2984
VP, Sales and Operations: Amy Leifer
aleifer@gsn.com, (646) 557-2963
VP, Western Region: Steve Namm
snamm@gsn.com, (310) 255-6829
VP, Central Region: Bill Rouse
brouse@gsn.com, (312) 261-4506
VP, Marketing Solutions: Melissa Zimmerman
mzimmerman@gsn.com, (646) 557-2965
INTEGRATED MARKETING OPPORTUNITIES
GSN is a multimedia competitive entertainment company offering integrated marketing platforms for advertisers, including branded entertainment, brand integration, product placement and custom sponsorships. GSN’s cross-platform original game content lets consumers participate for a chance to win cash and prizes, whether it’s through GSN’s original TV game shows or GSN.com’s competitive cash tournaments. Due to the participatory nature of games-related programming, GSN’s viewers are actively engaged in the network’s on-air and online content and therefore more apt to be attuned to the advertisers’ messages.
AUDIENCE DATA
• GSN Games Network is the #1 online games destination, attracting 30 million uniques per month. Source: comScore Media Metrix, January ’09 Key Measures Report.
• Game show viewers expect to see product integration in game shows on TV and respond positively to ad-supported free games. Source: Frank N. Magid Associates, Inc., March 2008.
• Game show involvement “primes” viewers for ad receptivity more than sitcoms or docu-reality shows.
• Streaming ads while waiting for online games to load provide higher attention levels
than video player placement. Source: NeuroFocus, October 2008.
PROGRAMMING HIGHLIGHTS
Returning and new originals include: The Newlywed Game; Catch 21; GSN Live; Bingo
America; and The Game Show Awards, premiering June 6, 2009. Also in June, GSN will debut Big Saturday Night, a 3-hour primetime programming block with live segments that will offer audiences the chance to win big cash and prizes. Big Saturday Night also incorporates two new original series, 20Q and The Money List.
30 Rockefeller Plaza
New York, NY 10112
(212) 664-4444
www.msnbc.com
LAUNCH DATE: July 15, 1996
COVERAGE: U.S 91.6 Million
KEY DEMOGRAPHIC: A25-54
PROGRAMMING HIGHLIGHTS
Countdown with Keith Olbermann: From one of the truly unique personalities on television comes a fresh nightly news program with personality and perspective. Countdown with Keith Olbermann takes a fast-paced look at the top five news stories of the day, from politics to pop culture and from the mainstream to the oddball.
The Rachel Maddow Show: MSNBC’s newest primetime success, the critically acclaimed The Rachel Maddow Show features Maddow’s take on the biggest stories of the day, political and otherwise, including lively debate with guests from all sides of the issues and stories no other shows in cable news will cover.
Hardball with Chris Matthews: Veteran journalist Chris Matthews—a former Washington
bureau chief, presidential speechwriter, congressional staffer and also a best-selling author—hosts a nightly hour of political analysis and fiery debate.
Morning Joe: Morning Joe, hosted by Joe Scarborough and Mika Brzezinski, along with
Willie Geist, features interviews with top newsmakers and politicians and in-depth analysis of the day’s biggest stories.
Meet the Press: Re-broadcasting Sundays from NBC, Meet the Press, moderated by David Gregory, is America’s most-watched and No. 1 Sunday morning public affairs broadcast. Every Sunday morning for 61 years, millions of Americans tune in to get answers from U.S. and world leaders.
MSNBC Live: Anchored by MSNBC’s incomparable broadcast journalists, this extensive
block of news coverage features top stories, breaking news and interviews with key newsmakers throughout the day.
MSNBC AUDIENCE:
A quality audience is the best consumer. Comprised of smart decision-makers and leaders the MSNBC audience is an engaged viewer. Ideal for advertisers, and the youngest among the cable news channels this audience seeks out new trends and shares their interests.1
Source: 1 All Audience Information Cable news viewer segmentation, Lieberman Research
Worldwide, November 2008