CNBC
April 20, 2009
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OVERVIEW
Recognized as the worldwide leader in business news, CNBC reaches over 300 million
households worldwide* and is regarded as the primary source for business and financial news by C-Level executives, international business leaders, and powerful decision makers. Unrivaled in Business and Financial programming, the network is at the forefront of the economy, empowering viewers with real-time financial market coverage and business information throughout the business day and with original, award-winning programming throughout primetime.
In addition to its global reach on-air, CNBC.com serves as the global online extension
of CNBC designed to provide viewers with the critical information viewers need to
stay ahead. This information includes realtime, in-depth, global financial market data
and analysis, breaking news reports, industryspecific blogs, special reports, and video
interviews of powerful business leaders and influencers.
CNBC has never been more relevant—and the momentum continues across the board. In
2008, Business Day was up +30% in total viewers over 20071; Primetime was up 16% in
total viewers over 20072; and CNBC.com page views were up +289% from 20073. The
network’s Business Day programming is produced at CNBC World Headquarters in
Englewood Cliffs, NJ, and includes reports from its news bureaus across the United States and around the world.
ENGAGE
Through cutting-edge, relevant editorial and innovative, custom-based solutions across all platforms, CNBC presents marketers with unparalleled opportunities to connect with an engaged and affluent audience throughout the world. By partnering with CNBC, clients are well-positioned to harness the network’s momentum and reach to engage a diverse and empowered audience. CNBC works with clients to develop customized solutions that align with their marketing message.
MULTI-PLATFORM OPPORTUNITIES
CNBC offers endless possibilities, including the ability to advertise globally and across
multiple media platforms.
■ On-air programming
(Business Day and Primetime)
■ Real-time news ticker
■ CNBC.com
■ High-profile Events
■ Podcasts
■ SMS messaging
■ Print and Outdoor
■ Satellite Radio
HIGHLIGHTS
Notable Programming
■ Squawk Box: The ultimate “pre-market” morning news and talk programs, where the biggest names in business news and politics bring their most important stories.
■ Power Lunch: Bill Griffeth and Sue Herera take viewers through the heart of the business day with intelligent and lively debate on the day’s biggest stories, whether they originate on Wall Street or Capitol Hill.
■ Closing Bell: Anything can happen between the bells of the trading day. But what happens during the last hour could be what matters most. CNBC’s Maria Bartiromo guides viewers through the most important hour of the trading day.
■ Mad Money: Takes viewers inside the mind of Wall Street’s most respected and successful money managers. Jim Cramer is the personal guide through the confusing
jungle of investing, navigating through both opportunities and pitfalls with one goal in mind: to make viewers money.
■ CNBC Originals: Featuring exclusive, revealing and award-winning primetime
documentaries that provide unprecedented access to the biggest stories in business.
NETWORK PROFILE
■ CNBC is the recognized world leader in business news
■ 26% of CNBC viewers manage or influence investment of company funds with an average value of $139.1 million
■ $2.0 million average net worth
■ $1.4 million average household investable assets
■ 69% say they pay more attention when they watch CNBC versus other networks
■ 69% say CNBC is a trustworthy environment for advertising
■ 66% say CNBC advertisers are leaders in their fields
■ 64% watch CNBC for the ticker
■ 54% watch CNBC business programs several times in a single day
Source: Mendelsohn Media Research. CNBC’s
Business Day Viewer Study, September 2008
CONTACT
Robert Foothorap
Senior VP, CNBC Global Sales Leader
(212) 664-5162
Robert.Foothorap@nbcuni.com
FOOTNOTES:
1 Nielsen, NHI Calendar 01/01/2006-12/30/2007 v
12/31/2007-12/28/2008
2 Nielsen, NHI Calendar 01/01/2006-12/30/2007 v
12/31/2007-12/28/2008
3 Omniture 2008, bot-adjusted