A new AEF for new times
Jan 26, 2009
Click here to download the PDF of the AEF report.
THE ADVERTISING EDUCATIONAL FOUNDATION'S mission is to encourage a dialogue between academia and the advertising industry by tackling those issues which impact our society, culture and the economy-a mouthful, we understand. Ours is not a mission that can easily be summed up in a tagline; rather, it is nuanced, with a lofty but attainable goal of furthering a better understanding of the advertising industry among today's academic opinion leaders. And by doing so, we ultimately reach college students-our future business leaders-giving them a reason for considering advertising as a career choice.
Addressing the myriad issues we face as an industry in a thoughtful, balanced and objective way is essentially what the AEF strives for with every program and symposium we facilitate and with every scholarly journal or article we underwrite. Engaging our industry and establishing a dialogue with academia is the crux of who we are and what we offer. Frankly, this dialogue-this "conversation"-is not only relevant given today's changing and increasingly complex marketplace, it is necessary if we are to remain competitive.
As the AEF grew and expanded with the dramatic changes taking place across our industry in recent years, it became clear it was time to bring our brand up to date as well. Upon engaging Landor Associates, one of the world's preeminent branding firms, we developed a new brand platform and identity for the AEF, which we are proud to introduce today.
Like all great brands, however, ours begins with a vision: The AEF is the premier creator, provider and passionate spokesperson for the role of advertising in society, culture, history and the economy.
Comprised of leading academics and practitioners, the AEF is the principal forum and conduit for rigorous discussion and debate on advertising-related issues. The AEF strives to take on the most provocative industry topics and continually elevates and expands the advertising discourse.
The AEF is the most trusted authority on advertising educational content and the credible provider of balanced representation of the subject matter to the academic and business community and society at large.
We take these words seriously and will be working hard to fulfill their promise. In the months ahead, our new identity will come to embody the spirit and substance of the AEF, and you can look forward to a new, refreshing look to our materials and communications.
Our new brand is the embodiment of all we do and care about. It reflects both our passion and our firm resolve to remain at the center of the advertising discourse, with you, for many exciting years to come.
Be part of the conversation. Find out how at www.aef.com.
P.S. Save the date of June 10, 2009, for our annual Honors Night. Each year, we recognize an advertising agency, a client and a media company for their support of the AEF and our industry.
Paula Alex is CEO of the Advertising Educational Foundation.
For more AEF coverage:
A New AEF for New Times
The Advertising Educational Foundation COmes of Age
Professors Swap Classroom for the Agency World
AEF Speakers Program Links Theory and Reality
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