The Hot List
March 31, 2008
| THE 2008 HOT LIST: Top 10 Magazines | ||
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| As other news and business titles' fortunes fade, this highbrow global phenom cashes in with major ad and circ momentum under Exec Team of the Year publisher Paul Rossi and editor John Micklethwait. Media directors call it a must-buy for "reaching thought leaders." |
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| Time Inc.'s authority on getting your house in order stays in the stratosphere, a force in the still-hot women's lifestyle pack on growth in food, beauty. With ambitious sidelines (Target products, Today segments, Weddings spinoff), this trailblazer remains the definition of "smart." |
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| After years of struggling in the catty fashion/beauty field, Hearst's stylish player "finally figured out the magic formula" under the dream team of publisher Valerie Salembier and editor Glenda Bailey. September '07 was the biggest issue in its legendary 140-year run. |
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| The name says it all. Meredith's fast-growing guide for grown-up women resonates with readers (newsstand up double digits) and marketers (biggest page gains in category). It "carved out a niche" as brands "accept the fact that not all women are 22 and a size zero." |
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| Still the style bible, this Condé Nast institution rang up record ad revenue in '07. Its models may be as thin as a rake, but the unstoppable title just gets fatter (September was another record). Print spinoffs, creative agency Vogue Studio, ShopVogue.TV keep brand in fashion. |
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| Condé Nast's fashion/beauty stalwart still looks good after 70 years. Record profits in '07. Publishing director Bill Wackermann lures luxury accounts like Cartier, Dior while industry fave editor Cindi Leive gives book a "strong voice." Took '07 personal service Ellie. |
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| What a comeback. Since snapping up the homemaker's trusted helpmate (one of the original "Seven Sisters"), Meredith has cleaned up with food, finance business as already-enormous circ spikes. Buyers say this book, beloved in middle America, "looks better than ever." |
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| Living well is the best revenge. The drive to rebuild the women's lifestyle pioneer after its founder's legal sideshow keeps yielding fruit, with brisk food, retail business. Another rate base hike in '08 (third straight year). After all this time, buyers still call this player "outstanding." |
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| Condé Nast's beautiful, informed guide for the peripatetic set continues remarkable run, landing new readers (upped rate base again in '07), new clients (Christian Dior, Gap). Publisher Lisa Hughes runs "a tight ship," as editor Klara Glowczewska serves up a "must-read." |
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| As solidly a part of the city as pretzel vendors and Times Square, the go-to guide for news, culture delights tough to-impress readers, marketers and peers (five Ellies in '07). Gets brands "seeking cool factor," as editor Adam Moss reestablishes the legendary title as "pop-culture touchstone." |
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