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Columns

Customer Service Is Key Strategy

March 11, 2010

Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.Read Full Article

Revolution Diary

March 08, 2010

As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls.Read Full Article

Going for the Gold in Global Marketing

March 08, 2010

As a campaign goes global, there are some key success factors any global marketer, regardless of company size, must pay attention to.Read Full Article

5 Digital Truisms for Marketers

March 08, 2010

Online video's value, the need for auditing and avoiding government influence are key issues.Read Full Article

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Webinars

Integration: The sum is greater than its parts - How to deliver better results by integrating multiple online channels

March 29, 2009

This Webinar will discuss the benefits of simple integration and the emergence of email marketing as the core element of a well-integrated online marketing effort. Using demonstrable examples, we’ll show you how you can boost the performance of your existing efforts in a way that delivers better results by integrating email campaigns with web analytics, mobile marketing, social media, and search marketing. Spend a valuable hour with Brandweek and Adweek for an interactive Webinar, sponsored by Lyris. In this session you will learn why, when and how to boost the performance of disparate online marketing channels to deliver increasingly successful campaigns.Read Full Article

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