Academia Meets Social Marketing

November 12, 2008

Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.Read Full Article

Save Your Career, Start a Blog

November 10, 2008

Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.Read Full Article

Beating the Recession

November 10, 2008

You can stare down the recession. It's a time of opportunity, not fear. Everything is changing. Greed is out and communities are in. (Photo: Walker, Goodson.)Read Full Article

Failure to Communicate

November 05, 2008

Ladies and gentlemen, what we have here is a failure to communicate. Traditionally, brands have spoken in a "monologue" form to consumers.Read Full Article

The Importance of Master Data Management for Media and Communications

June 25, 2008

Join MediaWeek and Adweek magazines for this interactive Web Seminar, sponsored by SAP, and hear from industry executives about how to ensure that your data, contracts, intellectual property, relationship management systems, and other assets, can be pulled into a common system across departments and divisions in order to fully take advantage of the knowledge that your company owns and exploit it fully.Read Full Article

A Typical Creative Review

November 10, 2008