Barbara Lippert *******
November 17, 2008
In the past 30 years, there's been plenty of great advertising, but only a handful of campaigns truly changed the rules. Here are three of them: one from the '80s, one from the '90s and one from the current decade. This is work that got the industry thinking about creativity in new ways, and moved the sales needle as well. And if anything ties the three very different campaigns together, it's that they all generated tons of buzz, whether or not the Internet was around to help them out.
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Benjamin Palmer
October 20, 2008
Whenever I go to any sort of conference or gathering of industry types, I spend a significant amount of time talking about the difference between the "traditional" agency model and interactive shops.
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Mark Wnek
September 22, 2008
Pitching. You love it, you hate it. Depending on whether you win or lose. We just lost one where we left every single thing we had -- every nerve, every sinew, every synapse -- in the room only to be told thanks, but no thanks.
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Robert Thompson
June 09, 2008
When I asked my students which of them planned to vote in November, they all raised their hands. More than half of them then revealed that this would be the first time they would vote in a presidential election.
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Ellie Parpis
January 28, 2008
What motivates you to run? That was the question Crispin Porter + Bogusky asked in its first big brand spot for Nike+. And it sure is a big production, chock-full of chase scenes from ancient Roman times to today. It is an engrossing commercial to watch, mostly because you have no idea what's going on, and well-produced action scenes always pull you in.
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Bob Greenberg
September 08, 2008
A guy at a gym overhears a couple discussing Nike's Ballers Network. He's never heard of it, even though he's an avid basketball player. His curiosity is piqued so he pulls out his smartphone and looks it up on the Web.
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Alison Fahey
October 15, 2007
Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, is being inducted in The One Club Creative Hall of Fame this week. The legendary ad man spoke to Adweek editor Alison Fahey on a broad range of topics spanning the Mad Men era to the industry's current state of affairs.
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Guest Columns
November 12, 2008
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
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